In this episode, Taylor sits down with Jason Shiver, CEO of Waterloo Sparkling Water, for a candid, wide-ranging conversation about what it actually takes to build a brand in one of the most competitive industries out there. From fighting for shelf space against beverage giants to obsessing over flavor in a category full of mediocrity, Jason breaks down the unglamorous realities behind Waterloo’s rise. They dig into what leadership looks like when you refuse to sacrifice people for growth, why culture isn’t just a buzzword, and how staying values-driven in high-pressure moments shapes everything from hiring to long-term strategy. Jason also opens up about personal health changes, cancer impacting his family, and how those experiences reshaped his priorities both at work and at home. Along the way, they explore sobriety, Austin’s influence on the brand, and what it means to lead without ego while building something that lasts. This conversation goes beyond sparkling water—it’s about resilience, responsibility, and staying human at the top.

You can more on Waterloo at www.drinkwaterloo.com and @waterloosparkling on socials

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Theme song by: Carl Thiel

In this bonus New Year solo episode, Taylor sits down without a guest for the first time to answer listener questions and reflect on a year that didn’t go according to plan. He talks openly about the highs and lows of 2025, including ending a long term relationship, moving back from Argentina, losing a job, navigating a serious concussion, and what it took to keep going through it all. Along the way, Taylor digs into topics listeners asked about—touring life and what a tour manager actually does, fitness routines, mental health, spirituality, regrets, and the unexpected lessons that have come from starting this podcast.

This episode isn’t about resolutions or having things figured out. It’s an honest check in at the start of a new year, focused on reflection, community, and answering real questions from the people listening. If you’ve ever felt behind, unsure, or just human heading into January, this one’s for you.

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Theme song by: Carl Thiel

Taylor is joined by creative strategist and podcaster Mitchell Cohen for a conversation about courage in the smallest moments. They explore why imposter syndrome never really leaves (and why it doesn’t have to), and how Mitchell’s "Now Not How" mantra helps bypass perfectionism long enough to actually start. He breaks down the 20 seconds of courage framework and the surprising leverage in tiny risks that open big doors. They get into lessons from talking with founders, choosing environments that support who you want to be, and the difference between forcing growth and designing for it. Along the way they touch on travel, identity, choosing alcohol free, and what happens when you stop living in “shoulds” and start following resonance instead. If you need a spark to take the next small step, this episode will hand it to you.

You can find Mitchell at mitchelllandon.com and on socials @mitchelllandon

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Theme song by: Carl Thiel