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Who Do You Think You Are?

Who Do You Think You Are?

Written by: A3 Communications
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About this listen

Who Do You Think You Are? empowers busy marketing and PR professionals to significantly improve their PR results. In each 30-minute episode, a top data storage journalist, blogger, analyst, or CMO from around the world, talks to host Federica Monsone, and shares their take on how vendors can best maximize their communications strategies. Who Do You Think You Are? is your go-to monthly podcast if you are responsible for brand development, marketing, PR, or analyst relations. Hosted by the ‘data storage PR queen’ Federica Monsone, A3 Communications’ founder and CEO, Who Do You Think You Are? will become your source of hints, tips, and ideas to take your organization’s communications to the next level.

© 2026 Who Do You Think You Are?
Economics Marketing Marketing & Sales
Episodes
  • Fred Moore, Who Do You Think You Are?
    Feb 4 2026

    In this episode of A3 Communications’ podcast Who Do You Think You Are?, Fred Moore of Horizon Information Strategies joins host Federica Monsone to discuss the future of enterprise storage, the impact of AI on data infrastructure, and why new storage technologies are urgently needed. Listen to learn how vendors and startups can separate hype from real innovation and prepare for what’s next in data storage.



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    36 mins
  • Simon Robinson, Who Do You Think You Are?
    Jan 7 2026

    In this episode of Who Do You Think You Are?, Simon Robinson of analyst firm Omdia, talks to host Federica Monsone about his unconventional journey from financial journalism to becoming one of the most respected voices in data storage and enterprise technology. And how decades of change, from the dot-com boom to today’s AI-driven landscape, have shaped the industry. Listen here to learn how data, innovation, and enterprise strategy are evolving in an era defined by security threats, hybrid cloud, and the rise of AI.

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    34 mins
  • Mark Chillingworth, Who Do You Think You Are?
    Dec 3 2025

    In this episode of Who Do You Think You Are?, Mark Chillingworth, contributing editor at Diginomica and founder of the Horizon CIO Network, talks to host Federica Monsone about his editorial journey taking to the world’s most influential CIOs and CTOs, and how technology leadership is evolving in an age of AI, cybersecurity challenges, and data sovereignty. Listen here to learn how CIOs are shaping digital transformation, what vendors can do to better tell their customer stories, and why data storage is set to rise back up the business agenda.

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    29 mins
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