In this episode of Who Do You Think You Are? Désiré Athow of TechRadar Pro talks to host Federica Monsone about what catches an editor’s attention and how vendors and PR professionals can cut through the noise to secure meaningful media coverage. Listen here to learn why clear messaging, compelling data, strong opinions, and a deep understanding of journalists’ needs are essential for building credibility and turning great ideas into stories that audiences care about.

In this episode of Who Do You Think You Are?, Max Mortillaro and Arjan Timmerman of the Osmium Data Group talk to host Federica Monsone about the evolution of the data storage industry and how organisations must rethink data management, sovereignty, and strategy in an increasingly complex and constrained market. Listen here to learn why most AI projects fail, what truly differentiates vendors today, and how businesses can navigate rising costs, geopolitical pressures, and the shift from traditional analysis to strategic advisory.

In this episode of Who Do You Think You Are?, Dutch editor Frank Everaardt of Technology Insider talks to host Federica Monsone about the realities of tech journalism and how vendors can effectively engage with media in a crowded, fast-moving landscape. Listen here to learn how to cut through the noise, communicate complex technology clearly, and build meaningful relationships with journalists.