Why Are Scandinavian Brands so Successful?
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.
Add to cart failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Why Are Scandinavian Brands so Successful?
-
Narrated by:
-
Written by:
About this listen
“Some of the values of these companies are also something that speaks to a lot of people.”
Digge Zetterberg, Frontify’s head of communications, talks about what makes Scandinavian brands so successful – from the relationship between brands and societal values to democratizing products, and everything in between:
- Scandinavian values and egalitarianism;
- Democratic design and cross-team collaboration;
- Sociocultural differences inside and between countries;
- Examples from IKEA, H&M, and others.
“A lot of these [Scandinavian] brands and a lot of these companies are very good at [cross-team collaboration].”
— Digge Zetterberg
Hosted on Acast. See acast.com/privacy for more information.
No reviews yet