In this episode, we will discuss Information Architecture as an essential strategic tool for optimizing Semantic SEO and reducing financial losses caused by digital disorganization. The author explains that the logical structuring of data, based on standards such as NISO Z39.19, facilitates the understanding of search algorithms and improves the user experience.

We focus on simplifying the relationship between information architecture and SEO for those starting out in the field. We will explain how to organize products using the seven types of concepts mentioned, using examples from a fashion e-commerce site to illustrate the intrinsic and extrinsic views.

Learn how this organization helps increase sales and reduce losses.

We explore fundamental categorization concepts, differentiating the intrinsic properties of objects from their extrinsic applications in the consumer's daily life. Through this organization, companies can reduce the cognitive effort of visitors, ensuring that content is found accurately. The article therefore argues that the union between information science and artificial intelligence is the way to increase organic visibility and conversion in complex environments.

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