Why Broadcasting Matters More Than Ever
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Why Broadcasting Matters More Than Ever
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About this listen
This episode pulls the iron curtain back on how modern broadcasting quietly became one of the most misunderstood tools in an executive toolbox. What once felt like it was run by the Wizard of Oz and massive budgets is now sitting right in front of you, yet many leaders are still thinking about it like it is 2005. The conversation explores how credibility, reputation, and visibility are really being created today, while attention spans shrink, patience disappears, and nobody sticks around just because you want them to.
For C-Suite leaders, this is not about becoming a media personality or chasing popularity metrics. It is about understanding how influence actually works in today’s marketplace and why controlling your message matters now more than just reach. Smart leaders are using content to build TRUST long before a salesperson ever picks up the phone or knocks on a door. If shouting from the rooftops is not getting anyone to listen, this perspective might be worth tuning into.
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