Why Bud Light Lime Didn't Cannibalize Corona - Jeff Barry | Innovation Impossible
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Why Bud Light Lime Didn't Cannibalize Corona - Jeff Barry | Innovation Impossible
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In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Jeff Barry, Director of Innovation at Dot Foods. Jeff shares his experience launching products like Bud Light Lime and Purina Alpo Gravy Lovers, and his work innovating at Dot Foods.We discuss the importance of framing the problem before narrowing down on a solution, separating concept interest and purchase intent during the validation process, why most ideas will get shot down and why that's OK, and what executives and senior managers can do at their companies to improve their innovation ecosystem.
Follow Jorge on LinkedIn: https://www.linkedin.com/in/jeff-barry-
Find out more about Dot Foods: https://www.dotfoods.com/
This episode is sponsored by Prelaunch.com, the qual and quant platform that guarantees actionable insights from ready-to-buy customers... before you launch your innovation. Find out more about Prelaunch.com here: https://prelaunch.com/