What actually goes wrong when construction companies invest in technology?

In this episode of Finance at the Jobsite, Rishi sits down with Robert Zimmerman — Construction Tech Executive, host of the ConTech Exec Podcast, and creator of the AI Jobsite Readiness Score™ — to break down the real reasons software fails in construction.

Robert has spent 30+ years in the industry, from journeyman carpenter to executive advisor, helping contractors scale with technology that actually drives results.

This conversation goes beyond the hype and gets into what actually matters:

• Why most construction tech investments don’t deliver ROI
• The hidden role of data governance in profit and cash flow
• Why AI won’t fix broken processes (and what will)
• The biggest myth about “digital transformation”
• How Excel, bad integrations, and culture quietly kill performance
• What CFOs should measure (instead of guessing ROI)
• The 3 pillars contractors must get right to win with AI

One of the most important takeaways:
Technology doesn’t fix chaos — it amplifies it.

If you’re a contractor, CFO, or operator trying to cut through the noise of AI and construction tech, this episode will fundamentally change how you think about software, data, and decision-making.

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