Why Do Most Businesses Struggle with Marketing Analytics?

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Why Do Most Businesses Struggle with Marketing Analytics?

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About this listen

In this episode, we are joined by Kim Leary, founder of Squibble, about essential strategies for improving user experience (UX) and conversion rate optimization (CRO) in e-commerce.

We discuss the importance of pricing for quality and how testing and understanding customer behavior is crucial for marketing analytics.

We also explore challenges faced by small businesses with low website traffic and future trends in CRO, including the role of AI and the convergence of UX and CRO.

Kim Leary's Journey and Squibble's Story
Challenges in Marketing Analytics
Importance of User Behavior Data
Understanding UX vs CRO
The Future of CRO

Links

Kim (Turrell) Leary

LinkedIn : https://www.linkedin.com/in/kimberleyjane/

Website : https://squibble.design/

& Allies (Formerly Pink Leopard)

www.andallies.co.uk

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