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Why Everybody Hates You

Why Everybody Hates You

Written by: Meyland Strategy
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About this listen

Why Everybody Hates You is an audio support group for reputation professionals. Many of us are the sole reputation guardian in the company - that's lonely and it makes it hard to codify and improve our practice. There are also few resources built for our needs. Daisy wanted to correct that by interviewing reputation professionals about the challenges they face and the tools they have developed, so that we can all feel less lonely and develop our own skills.

© 2024 Why Everybody Hates You
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Episodes
  • Why everybody loves Starling Bank
    Feb 27 2024

    Usually on this podcast we talk a lot about the problems to avoid and examples to learn from. We help each other avoid beartraps in order to speed up learning. This episode is a bit different… Daisy speaks to Ariane Vickman, Head of Public Affairs at Starling Bank about the novel experience of working for an organisation with very few detractors.

    Key takeaways include:
    - how to use purpose to make practical change
    - why simplicity matters, in so many ways
    - and why Starling wants to carry other banks along for the ride.

    Find all of our episodes - and full transcripts for each one - at https://www.buzzsprout.com/1121639

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    22 mins
  • Why everybody needs to understand carbon markets
    Feb 13 2024

    Daisy talks to Tim Coombes, a carbon markets expert, about why carbon markets matter for reaching net zero and how to use them while protecting your corporate reputation.

    Together they cover:

    • What we mean when we talk about carbon markets
    • Why the markets had a bad year in 2023
    • How to use carbon markets effectively to augment your net zero strategy
    • What the reputation risks are and how to mitigate them, and
    • The big changes to expect in the next few years.

    Find all of our episodes - and full transcripts for each one - at https://www.buzzsprout.com/1121639

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    26 mins
  • Why everybody hates electric vehicles
    Jan 30 2024

    Colin Walker from the Energy and Climate Intelligence Unit (ECIU), talks to Daisy about mis- and disinformation in the world of electric vehicles and how to defend an entire industry from attack.

    Key takeaways include:

    • The reputational opportunities and challenges inherent in the energy transition
    • The seismic impact that the energy transition may have upon brand loyalty
    • How important it is to amplify external advocates, and in an echo of last episode:
    • How much political mood music and regulatory decisions impact investment

    Find all of our episodes - and full transcripts for each one - at https://www.buzzsprout.com/1121639

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    26 mins
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