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Why Founders Procrastinate: It’s Not About Willpower

Why Founders Procrastinate: It’s Not About Willpower

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That task you’ve been avoiding? It’s not laziness. It’s your brain protecting you from rejection, failure, or shame. In this episode, I break down why founders procrastinate, how avoidance shows up in startup life, and what to do when you’re stuck staring at your pitch deck.

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