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Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Lydia McClelland delve into the role of the fractional CMO, clarifying its definition, responsibilities, and the misconceptions surrounding it. They discuss the strategic value that fractional CMOs bring to organizations, how they differ from consultants, and the flexibility of engagement models. The conversation also addresses common myths about fractional leadership and emphasizes the importance of time management and commercial value in measuring success.

Special Guest

Lydia McLelland - Fractional CMO, LMC Associates

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Key Takeaways

• A fractional CMO is a senior marketing leader working part-time.
• They bring strategic capability without the full-time salary.
• Fractional CMOs lead the marketing function, unlike consultants who advise.
• The value of a fractional CMO comes from senior thinking, not presence.
• Fractional CMOs can add value at any stage of a business's lifecycle.
• Engagement models should focus on outcomes, not hours worked.
• Time management is crucial for balancing multiple clients.
• Clear communication is key to successful fractional leadership.
• Fractional CMOs help align marketing with commercial goals.
• Success is measured by improved decision-making and better agency performance.

Sound Bites

"What is a fractional CMO?"

"Consultants advise, fractional CMOs lead."

"Fractional CMOs can add value at any stage."

Contact VCMO

• Connect with the host on LinkedIn
• Watch the Episodes on YouTube
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.