Naming your business can feel like one of the biggest, most loaded decisions you’ll ever make, especially when you work in the birth and postpartum space, where identity, values, and care are so closely tied to what we do.

In this episode, I’m sharing the full story behind my recent rebrand to Your Birth Biz, why I moved away from The Pregnancy & Postnatal Entrepreneurs Collective, and what the process taught me about fear, confidence, and allowing your business to evolve as you do.

I also take you back to the very beginning, to when I was naming my antenatal education business, My Baby Beginnings, and how I deliberately chose a name that could grow with me over time. From there, I explore the common tension between choosing a strong “brand” name versus a more SEO-friendly, descriptive business name...and why there isn’t one right answer.

This episode is part personal story, part practical guidance, and part permission slip. Whether you’re naming your business for the first time or wondering if the name you chose no longer fits, this conversation is for you.

In this episode, we cover:

• Why I originally chose the name Pregnancy & Postnatal Entrepreneurs Collective
• How fear and a desire to “include everyone” can influence business naming
• The difference between a brand name and an SEO-friendly name (and the pros and cons of each)
• Practical tips for naming your business when you’re starting out
• Why your business name is not a lifetime sentence
• How to recognise when it might be time to rebrand
• What Your Birth Biz stands for now, and who it’s for

This episode is for you if:

• You’re stuck trying to name your birth or postpartum business
• You’re worried about choosing the “wrong” name
• You feel disconnected from your current brand or business name
• You want to build a business that’s ethical, sustainable, and aligned with your values

At its core, this episode is about permission — permission to grow, to change, and to choose what supports you now, not just what felt safe at the beginning.

✨ Explore the new website at yourbirthbiz.com
✨ Join the conversation in the Pregnancy & Postnatal Entrepreneurs Collective discussion group

Want to find out what Birth Biz Stage you're at and the right next steps for you to take based on your stage? Then take The Birth Biz Quiz now!

Connect with Me

Instagram

Facebook

Linked In