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Why LG Inverter Motors Matter More Than You Think

Why LG Inverter Motors Matter More Than You Think

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In this episode of Steel CodCast, Anthony Fors, President of Steel Cod, sits down with John Beresford, VP of Sales, to break down one of LG’s biggest differentiators across appliances: inverter motors.

While inverter motors are often explained as simply quieter and more efficient, that story barely scratches the surface. Anthony and John explain how inverter technology fundamentally changes how appliances behave, from smoother operation and reduced wear to improved longevity and reliability.

The conversation focuses on how inverter motors respond and adjust in real time, why fewer moving parts matter, and how this technology impacts everything from laundry to refrigeration. Most importantly, they discuss how to talk about inverter motors without getting overly technical, while still clearly communicating why LG appliances perform differently from competitors.

This episode is a must listen for anyone selling, recommending, or considering LG appliances and wants a clearer way to explain why LG consistently ranks as a reliable brand.

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