One of the main things we're known for is come up with creative high-value (aka high-ticket) offers. Especially at times when we had an emergency and needed quick cash, or times that we wanted to create something super impactful for a small group of people in our audience.

There are tons of great reasons (and even hidden ones you never thought of!) to have a high-ticket offer included in the things you offer for sale... EVEN if you never sell it.

When you're done listening, head over to https://whypeopledostuff.com to grab a free PDF download that will help you with creating your offers... the Secret List of Irresistible Features for Your Courses, Programs & Memberships

In this episode, we talk about:

• The right time to create or revamp your high ticket offers.
• The hidden benefits that come with high ticket offers (spoiler: they’re not just about the money).
• How high ticket offers can transform your business, even if you have a small audience.
• Why high ticket buyers are often easier clients.
• The common pitfalls to avoid when designing your premium programs.
• The balance between offering value and avoiding over-delivery.

Plus, we get into some real talk about the flexibility and creative freedom that high ticket offers provide, especially when you need a financial boost quickly. If you’ve ever been hesitant about diving into the world of high ticket offers, this episode is packed with insights that might just change your mind.

Also, if you found value in this episode, please leave us a review and share it with others who might benefit from these insights.

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WHO ARE THESE PEOPLE anyway?

Serial entrepreneurs, quick-starters, researchers, nerds and goofballs. This show is for business owners who love interesting conversations about how minds work.

After many years of running several high-profit multi-6-figures/year businesses (with very little team and a super tiny audience), Molly & Jason are the brains behind WhyPeopleDoStuff.com - a place for entrepreneurs to learn more about how their audience's mind works... what people want, why they buy, how they think, and how to work out your OFFERS and sales skills around those core key psychological quirks and rules.

Molly is a self-proclaimed people nerd. Mildly extroverted, bubbly, empathetic and a "genius" according to her friends and kids. She collects coffee mugs and introverts.

Jason is a critical thinking analyzer... picking apart puzzles and proudly carrying an "Extreme Introvert" label.

Their kids (Kyle, Julia and Casey) are homeschooled, taken all over the world (thanks to the online business lifestyle!) and spend an inordinate amount of time talking about psychology. Occasionally the kids will make appearances on the show as well... talking about things that they themselves have become early experts in.

The show will also have other guests on, helping all of us entrepreneurs love & understand the wonderful world of... why people do stuff.

Interested in being a guest or having us on your show? Email us at podcast@whypeopledostuff.com.

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🔗 As always, there are cool things over at whypeopledostuff.com for you to check out.

▶️ Head to this episode on YouTube here to leave a comment!

🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰

In this episode, we dive into a common mistake many business owners make that leads to unhappiness and burnout: not designing their lifestyle first. You think you'll be happy once you're successful but psychology studies (especially in recent years!) have found that the opposite is true.

So you HAVE to take care of your mind and body and lifestyle and schedule as a priority above the income... vs the other way around. And then the income will be more likely.

We explore why it's crucial to prioritize your desired lifestyle and how to align your business to support it.

What's next: Head to this episode over on YouTube and leave a comment about where you're struggling with balancing your business and lifestyle. Be sure to like, follow, and subscribe to stay updated on future episodes.

**

WHO ARE THESE PEOPLE anyway?

Serial entrepreneurs, quick-starters, researchers, nerds and goofballs. This show is for business owners who love interesting conversations about how minds work.

After many years of running several high-profit multi-6-figures/year businesses (with very little team and a super tiny audience), Molly & Jason are the brains behind WhyPeopleDoStuff.com - a place for entrepreneurs to learn more about how their audience's mind works... what people want, why they buy, how they think, and how to work out your OFFERS and sales skills around those core key psychological quirks and rules.

Molly is a self-proclaimed people nerd. Mildly extroverted, bubbly, empathetic and a "genius" according to her friends and kids. She collects coffee mugs and introverts.

Jason is a critical thinking analyzer... picking apart puzzles and proudly carrying an "Extreme Introvert" label.

Their kids (Kyle, Julia and Casey) are homeschooled, taken all over the world (thanks to the online business lifestyle!) and spend an inordinate amount of time talking about psychology. Occasionally the kids will make appearances on the show as well... talking about things that they themselves have become early experts in.

The show will also have other guests on, helping all of us entrepreneurs love & understand the wonderful world of... why people do stuff.

Interested in being a guest or having us on your show? Email us at podcast@whypeopledostuff.com.

**

🔗 As always, there are cool things over at https://whypeopledostuff.com for you to check out.

🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰

Episode Summary:

In this eye-opening episode, we dive into the murky waters of manipulation and persuasion, exploring how the very tactics used to foster trust and connection can be weaponized for deception. We share a deeply personal story about someone we know closely, who fell victim to a sophisticated scam, losing an enormous amount of money.

Through this tale, we uncover the psychological triggers and manipulative techniques employed by scammers and discuss how entrepreneurs can use similar tactics ethically to build genuine relationships and successful businesses...

As well as the key differences between manipulation, and a persuasion superpower.

Key Topics:

1. Understanding Manipulation vs. Persuasion
2. Recognizing Red Flags: Identifying the signs of a scam and how seemingly legitimate interactions can be deceptive.
3. How understanding human psychology can help avoid getting scammed.
4. The importance of transparency and honesty in business practices.
5. The value of using persuasion tactics ethically to benefit clients and build trust.
6. How marketers and entrepreneurs can apply these lessons to enhance their own practices.
7. The role of ethical persuasion in creating successful and trustworthy businesses.

Connect with Us:

1. Website: WhyPeopleDoStuff.com
2. YouTube: Why People Do Stuff

Thank you for tuning in, and we'll see you in the next episode!

**

WHO ARE THESE PEOPLE anyway?

Serial entrepreneurs, quick-starters, researchers, nerds and goofballs. This show is for business owners who love interesting conversations about how minds work.

After many years of running several high-profit multi-6-figures/year businesses (with very little team and a super tiny audience), Molly & Jason are the brains behind WhyPeopleDoStuff.com - a place for entrepreneurs to learn more about how their audience's mind works... what people want, why they buy, how they think, and how to work out your OFFERS and sales skills around those core key psychological quirks and rules.

Molly is a self-proclaimed people nerd. Mildly extroverted, bubbly, empathetic and a "genius" according to her friends and kids. She collects coffee mugs and introverts.

Jason is a critical thinking analyzer... picking apart puzzles and proudly carrying an "Extreme Introvert" label.

Their kids (Kyle, Julia and Casey) are homeschooled, taken all over the world (thanks to the online business lifestyle!) and spend an inordinate amount of time talking about psychology. Occasionally the kids will make appearances on the show as well... talking about things that they themselves have become early experts in.

The show will also have other guests on, helping all of us entrepreneurs love & understand the wonderful world of... why people do stuff.

Interested in being a guest or having us on your show? Email us at podcast@whypeopledostuff.com.

**

🔗 As always, there are cool things over at https://whypeopledostuff.com for you to check out.

🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰