Why SharkNinja Has Embraced 'Positionless' Marketing

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Why SharkNinja Has Embraced 'Positionless' Marketing

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In episode 494 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kaitlyn Hebert, global chief marketing officer for the Ninja brand of SharkNinja, a leading global product design and technology company. The interview was recorded at Shoptalk Fall in Chicago. Hebert explains how Ninja’s organizational structure and innovation hub speed up product development (2:00). She…

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