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Why Slashing Marketing Budgets Is a Fatal Mistake
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Why Slashing Marketing Budgets Is a Fatal Mistake
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As economic pressure mounts, can transparent narrative marketing save struggling UAE businesses? Plug’s Brand Commander, Lucy Bradley, joins Tim Elliott to discuss her ‘Save a Soap’ masterclass. They discuss why slashing marketing budgets is a fatal mistake, how friction fuels raw creativity, and why relying on internal teams often stifles innovation.
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