Why Trying to Be Likable Is Costing You the Sale
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Why Trying to Be Likable Is Costing You the Sale
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About this listen
You've been told that "people buy from people they like." So you scan your prospect's office for common ground, force small talk about their family photos, and waste energy trying to be likeable instead of credible.
In this episode, I share the story of the time I helped a prospect pull weeds trying to get them to like me. (Embarrassing, I know!)
You'll learn:
- Why "people buy from people they like" leads to burnout and negative self-talk, especially for women in sales
- A story about when I held boundaries instead of people-pleasing (and they signed for 3x longer than before)
- How being reliable builds more trust than being agreeable
This isn't about learning new rapport-building techniques. It's about understanding why the constant need to be liked is exhausting you and undermining your credibility.
Use this link to get in touch with me about bringing this training to your organization: https://rebeccakilday.com/podcast-2/
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Most sales podcasts give you more tactics. This one proves you don’t need them.
I’m Rebecca Kilday, and Don’t Just Sell is the podcast where your sales career gets easier when you quit selling like you’ve been trained, and start selling like yourself.
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Produced by SpeakEasy Productions.