The car wash industry is far larger, more sophisticated, and more structurally attractive than most people realize.

In North America alone, it generates over $15 billion in annual revenue across more than 60,000 locations. What was once a transactional, cash-based business has quietly evolved into a recurring-revenue, asset-intensive consumer infrastructure platform powered by subscriptions, density economics, and operational discipline.

In this episode of Why We Like It, Sam Tidswell-Norrish sits down with John Standley, CEO of Spotless Brands, and Matthew Schroeder, CFO of Spotless Brands, to unpack what it really takes to scale a car wash business from a handful of sites into a national platform. They go deep on unit economics, market density, infrastructure investment, team building, and why execution, not just growth, is what separates the winners from the rest.

The conversation then broadens with Eric Wulf, CEO of the International Car Wash Association, who brings a macro lens to where the industry is heading. From subscriptions and predictive maintenance to AI, automation, robotics, and the long-term shift toward B2B and fleet washing, Eric lays out how technology and data are reshaping both the operating model and the opportunity set.

Together, they explore why this sector continues to attract institutional capital, how durable returns are really built at scale, and why car wash should be viewed not as a commodity service but as a high-utilization consumer infrastructure business with long-term growth potential.

Infrastructure is often discussed through megaprojects and headline spending. In this episode of Why We Like It, we look beneath the surface at one of the most essential, and most underestimated, parts of the U.S. economy: asphalt.

Sam is joined by Shawn Godwin, CEO, and Craig Berkey, President of Palmetto, one of the most respected paving operators in the United States. Drawing on decades of operating experience, they unpack why asphalt sits at the core of economic activity, how rising traffic volumes and heavier vehicles are accelerating wear, and why maintenance-driven demand makes this category structurally resilient.

The episode also features Amy Miller, President of the Asphalt Contractors Association of Florida, who brings a policy and industry-wide perspective. Amy shares how workforce constraints, funding mechanisms, and technology adoption are shaping the future of asphalt, as well as why collaboration between operators, associations, and state agencies is critical to maintaining and improving U.S. infrastructure.

Together, the conversations explore why asphalt is such a compelling lower middle market category: high fragmentation, non-discretionary demand, execution-driven margins, and long-term durability. This is an episode about the physical systems that keep the real economy moving, quietly, reliably, and at scale.

Aviation doesn’t run on headlines or hype, it runs on maintenance, execution, and the people who keep complex systems moving every day.

In this episode of Why We Like It, we go inside the engine room of the aviation industry with three leaders who have spent their careers operating at its most demanding edges: Greg Smith (G2 Equity Partners), Leanne Caret (former CEO of Boeing Defense, Space & Security), and Ed Clark (former Boeing executive and longtime operator).

Together, they unpack what’s really shaping the future of aviation today from aging fleets and global supply constraints to workforce pressure, digitization, and the growing role of private capital in sustaining critical infrastructure.

This is a grounded conversation about what it actually takes to run, scale, and modernize aviation services. We talk about why MRO has become one of the most strategically important parts of the ecosystem, how predictive maintenance and data are changing execution on the ground, and where real value is being created (and lost) as the industry evolves.

You’ll hear hard-earned perspective on leadership under pressure, operational discipline, and what separates organizations that merely survive from those that compound advantage over time.

If you’re interested in how complex, asset-heavy industries really work and where the next decade of aviation value will be built, this episode is for you.