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Why We Make the Choices We Do

Why We Make the Choices We Do

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Why do people sometimes make decisions that don’t serve them well? Dr. Ye Li, Associate Professor of Management at UC Riverside and Director of the Behavioral Economics and Decision-making Lab (BEDLab), joins us to discuss the factors that shape our choices. He also shares how he integrates AI tools into his teaching practices and how library resources support his research and instruction. Finally, Dr. Li offers recommendations for those interested in exploring the field of behavioral economics.

Show Notes:

  • Behavioral Economics and Decision Making Lab
  • Nudge : The Final Edition
  • Thinking, Fast and Slow
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