You finally sent the proposal. You felt good about it. Maybe even excited. And then… silence. 😶

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott break down why potential clients go dark after receiving a proposal—even when the conversation seemed to go well.

Spoiler alert: it’s not always about price or timing.

Brooke shares three of the most common mistakes that lead to ghosting and how to fix them with a few small (but powerful) changes to your proposal process.

If you’re tired of hearing crickets after putting in hours of prep, this episode is your go-to guide.

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• The #1 rule for sending proposals that actually get responses
• Why booking a follow-up meeting before you send a proposal is critical
• How to avoid splitting decision-makers—and what to ask instead
• Why making your proposal “all about you” actually turns people off
• How to make your client feel seen, understood, and ready to say yes

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1. 📝 Sales Conversation Assessment – Pinpoint where your sales process is breaking down (https://buildingmomentum.info/assessment)
2. 📘 StoryBrand Framework – The proven messaging method Brooke uses in her proposals (https://marketingmadesimple.com/buildingmomentumresources)
3. 📄 Your Daily Five PDF – Brooke’s daily rhythm for consistent, human-first sales (https://buildingmomentum.info/five)

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Tired of getting ghosted? Want help writing proposals that actually close the deal? Submit your question anonymously here: 👉 https://buildingmomentum.info/matcha

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For more practical sales tips (and a few strong opinions on proposals), follow Brooke here: 🔗 https://linkedin.com/in/brooke-greening