Why Your 2026 Launch Strategy Should Start Now

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Why Your 2026 Launch Strategy Should Start Now

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About this listen

This is the last episode of 2025, and we're going out with something practical: how to actually integrate communications into your strategic planning for 2026—not as a bolt-on, but as something built-in from the start. If you've ever scrambled two weeks before a launch wondering why nothing is landing, or if your marketing team feels constantly behind and under pressure, this episode is for you. We're breaking down:

Why treating communications as downstream creates misalignment, wasted energy, and trust erosion
The hidden costs of leaving marketing out of strategic decisions
How to plan your 2026 launch periods with a communications flywheel (not a funnel)
The simple shift that makes launches feel like invitations instead of surprises
What it looks like when your marketing is integrated into planning from the beginning

This episode pairs with the Conversion Shift blog series (all five parts are live at erinTrafford.com)—I recommend reading Articles 4 and 5 before you start planning for next year.

Your Next Steps:

Book your Communications Clarity to Conversion Diagnostic www.erintrafford.com/comms-diagnostic
Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
Connect on Instagram: https://www.instagram.com/its.erintrafford
Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA

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