Episode 1: Why a Digital Marketer is Teaching Digital Literacy

"My job was to get you to click, to scroll, to buy. I was really good at it. Now I'm teaching you how it all works."

For 14 years, Schnelle Acevedo created digital marketing campaigns designed to capture and hold your attention. She worked with Disney, Netflix, Amazon, P&G—learning every psychological trick, every algorithmic strategy, every data manipulation tactic that makes social media so hard to put down.

Then she had kids. Became a PTA President. Started seeing the disconnect between what schools were teaching about "internet safety" and what kids actually needed to know.

So she made a career shift: from digital marketer to digital literacy educator.

In this first episode, Schnelle pulls back the curtain on her transition and explains why she's the person to teach this. She's not theorizing about how platforms work—she helped build these campaigns. She's not guessing about manipulation tactics—she used them for major brands. And she's not speaking from ivory tower expertise—she's a Brooklyn mom raising kids in NYC public schools.

This episode sets the stage for a season of honest, insider education about algorithms, AI, deepfakes, scams, and what it really takes to be smart with screens in 2026.

No fear-mongering. No jargon. Just real talk from someone who knows.

Interested in digital literacy workshops for your community? Schnelle teaches virtual and in-person sessions for schools, libraries, PTAs, senior centers, and organizations nationwide.

📧 Contact: contactus@bamdigitalmedia.info
🗓️ Schedule a call: https://bamdigitalmedia.info

Customized programs available for elementary students, middle school, high school, educators, parents, seniors, and mixed-age community groups.