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Why and How Online

Why and How Online

Written by: Principle Matter Production
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About this listen

 Why and How? Online is the go-to podcast for creators, coaches, and entrepreneurs navigating the complexities of the digital world. Hosted by spiritual teacher and media coach NaRon Tillman and systems strategist and tech entrepreneur Laurens Tijssen, this show unpacks both the why behind digital tools and the how to use them—without tech overwhelm.

From mastering landing pages and digital funnels to exploring how AI is transforming entrepreneurship, we keep it clear, conversational, and deeply practical. Each episode is a gateway to simplified strategies, mindset shifts, and soulful solutions for building your presence online with intention.

Expect real conversations and practical solutions around:
  • Building effective landing pages & funnels
  • Leveraging AI without losing your authenticity
  • Simplifying digital systems & strategies
  • Mindset shifts to overcome tech overwhelm
  • Reclaiming your voice in a noisy online world
Whether you’re launching your first online offer, scaling a business, or simply trying to make sense of the tools at your fingertips—Why and How? Online helps you pause, reflect, and move forward with confidence. Because in a world full of noise, clarity is your superpower.Copyright Principle Matter Production Economics Marketing Marketing & Sales
Episodes
  • Master SOCIAL MEDIA Interaction and Get LOYAL Followers Fast!

    Master SOCIAL MEDIA Interaction and Get LOYAL Followers Fast!
    Apr 22 2025
    Unlock the complexities and seize the opportunities of social media for both personal and business growth. In this episode of 'How and Why Online,' hosts NaRon Tillman and Laurens Tijssen provide a practical guide to using social platforms strategically. Learn the importance of crafting meaningful, engaging content and how to build a thriving social media presence. The conversation covers essential topics such as the strategic use of personal versus company accounts, the powerful impact of storytelling, and actionable steps to establish your online footprint. Gain valuable insights into why de-emphasizing 'vanity metrics' in favor of genuine connections is crucial, and how to develop a strategic ecosystem that effectively integrates attention, interaction, and transactions. The hosts emphasize the importance of starting with authentic manual engagement, strategically leveraging trending content, and proactively building meaningful relationships. This episode serves as an essential resource for both beginners and experienced users aiming to optimize their social media strategy for real impact. Stay tuned for upcoming episodes exploring funnel creation and specialized content to further maximize your social media effectiveness.

    Key Takeaways:
    • Strategies for creating meaningful and engaging social media content.
    • Understanding the strategic use of personal versus company social media accounts.
    • The power of storytelling in building a strong online presence.
    • Practical steps to effectively build your social media presence.
    • The importance of focusing on genuine connections over vanity metrics.
    • Developing a strategic ecosystem of attention, interaction, and transactions.
    • The value of starting with manual engagement and leveraging trending content.
    Timestamps:
    • 00:00 Introduction to Social Media
    • 00:25 The Impact of Social Media
    • 01:51 Social Media for Business
    • 03:02 The Science Behind Social Media
    • 03:38 Personal Experiences with Social Media
    • 04:12 Starting Your Social Media Journey
    • 07:04 Building a Social Media Strategy
    • 08:39 Creating Engaging Content
    • 11:55 Leveraging Social Media Algorithms
    • 20:21 Maximizing Content Across Platforms
    • 22:30 Catching Up and New Year Reflections
    • 22:44 The Purpose of New Friendships
    • 23:16 The Role of Social Media and Podcasting
    • 23:30 Understanding the Funnel Concept
    • 25:17 The Ecosystem of Interaction
    • 32:27 Building Connections and Scaling
    • 33:08 Personal vs. Business Presence on Social Media
    • 36:19 Practical Advice for Social Media Strategy
    • 40:03 Final Thoughts and Next Steps
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    42 mins
  • Uncover the Secrets of the Online World!

    Uncover the Secrets of the Online World!
    Apr 19 2025
    35 mins
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