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Why selling creative ideas is harder than ever
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Why selling creative ideas is harder than ever
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Selling creative ideas used to be part of the craft. Today, it’s often harder than coming up with the idea itself.
Come with me to explore why selling creative ideas has become so difficult, what’s changed in client behavior and decision-making, and why talent alone no longer gets ideas approved.
This conversation is for creatives, strategists, and leaders who sense that something fundamental has shifted. From risk-averse clients and broken feedback loops to politics, process, and performative collaboration, the problem isn’t creativity. It’s how decisions are made, avoided, or quietly deferred.
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