Our goals for the podcast are: 

• To create a structured strategy map for you to follow that is evergreen.  
• To help you focus and prioritize your most precious resource, so you can position your business for long-term growth.
• To turn knowledge into action with our Wicked Smart Action Guide with ONE THING each episode you can do to achieve a quick win.

Why this podcast?

I was frustrated looking to find a podcast that answered the questions of local business owners.  Many times the larger podcasts arn’t designed for you, the little guy.  I believe I can change the world by helping one business at a time.  That is why this podcast exists.

How can you get the most out of your time listening to the podcast?

Download the action guide.  Do the work.  It’s simple, but it won’t be easy.  Ask for help when you get stuck or frustrated.

See omnystudio.com/listener for privacy information.

Today’s guest is Stephen Semple.  He’s the Creator & Host of the Empire Builder Podcast and a Wizard of Ads Partner and Director of Wizard of Ads Canada.  He has worked in the marketing industry for over 30 years.  The bulk of his career has been focused on Business to Business marketing using mass media, digital media, direct mail and direct response advertising.  He has worked in industries ranging for auto parts manufacturers to pharmaceutical consulting firms.

Questions we'll answer in this episode:

1. Why is it so hard to focus?
2. What are the pitfalls if people ignore this advice?
3. How do people discover their ideal client?
4. Where do business owners get stuck?
5. How do we define an ideal client?

https://empirebuildersprogram.com/

Connect with Stephen on LinkedIn

See omnystudio.com/listener for privacy information.

Today's guest is Johnny Molson.  He is a marketing consultant and partner in the Austin, Texas firm The Wizard of Ads. He has written, produced, and/or performed in about 11,842 ads from Chicago to Namibia to Shanghai to Portsmouth to Detroit to Buenos Aires to Sioux Falls.  

He is the host of the Marketing Musings Podcast and the author of Campaign-O-Matic.

Questions we'll answer in this podcast:

1. What is the difference between differentiation and distinction?
2. What is the easiest point to start to start differentiating your business?
3. How do you go from a "A" to a "The" in your business category?
4. Why is differentiating a business so hard?
5. Is creating an offer that differentiates your business important?

Learn more about Johnny on his website or follow him on LinkedIn.

See omnystudio.com/listener for privacy information.