What you'll hear
Founder-host Fleire Castro sits in the guest chair as Charlene Virlouvet (Chief of Staff, DashoContent) co-hosts a candid first episode on Hybrid Content Operations (HCO)—a practical model where AI speeds research, drafting, and routing while marketers keep strategy, voice, and QA tight. We cover the origin story from Third Team Media, why HCO beats "tool-only" and "traditional-only," early results from DashoContent's SEO Content Engine, and how brands can rank on both search engines and answer engines.

Key Points

• HCO = AI handles repeatable tasks; humans handle strategy, brand voice, QA.

• Tool-only output sounds generic; human-only is slow and costly. The blend wins.

• DashoContent's SEO Content Engine uses agent flows for research → briefs → drafts, then human editors finalize for voice and intent.

• Ranking now includes answer engines; strong SEO fundamentals plus answer-engine aware content structure improves inclusion.

• Success = measurable lift in qualified traffic, rankings, and lead velocity—not word count.

Resources & Mentions

• DashoContent – dashocontent.com

• The Company Manila - https://www.facebook.com/thecompanymanila

• Content ROI Calculator – https://calculator.dashocontent.com/

• Hybrid Content Operations – https://www.dashocontent.com/hybrid-content-operations

• Follow Fleire on LinkedIn – https://www.linkedin.com/in/fleire/

Credits
Host/Guest: Fleire Castro
Co-Host: Charlene Virlouvet
Produced by: DashED x Wicked Thoughts
Supported by: DashoContent • DashoWork • dasho.ai • Third Team Media • The Company Manila

Join us for a discussion about AI's potential in marketing as host Fleire Castro, founder of DashoContent, brings together industry leaders to explore what it takes to stay competitive in an AI-driven world.

Featuring expert insights from Penn Lat (Virtua Solutions), Sal Saqeb (SCI Capital), Mykee Dizon (MetroMart), and Miko David (David & Golyat), this episode covers everything from AI's benefits and ethical concerns to practical strategies for utilizing AI responsibly.

The panel dives deep into the evolving landscape of AI in marketing, from its transformative impact on creative processes to addressing challenges like maintaining brand alignment and navigating ethical considerations. They share actionable insights into how brands can harness AI while keeping their unique identity intact.

KEY TOPICS

• How AI streamlines tasks like market research and creative content generation.

• Ethical implications: Ensuring authenticity and avoiding deceptive practices with AI.

• Balancing the speed of AI with the creativity of human input.

• Preparing teams and fostering a culture of innovation before adopting AI tools.

• Real-world success stories and strategies for integrating AI effectively.

Practical Takeaways

AI is a powerful tool, but successful adoption starts with clear objectives, an innovative mindset, and a commitment to ethical practices. This episode provides valuable tips for brand owners, marketers, and entrepreneurs aiming to stay ahead in an AI-powered marketplace.

RESOURCES & LINKS

• Fleire Castro LinkedIn: Fleire Castro LinkedIn

• DashoContent: dashocontent.com

• Supported by: Common Ground, DashoWork, Dasho AI

Is your brand ready to embrace the AI future? Tune in for real-world examples, best practices, and valuable takeaways to help you thrive in a rapidly evolving marketing landscape. Visit dashocontent.com for updates and resources!

Welcome to an engaging episode of Wicked Thoughts, hosted by Fleire Castro, founder and CEO of DashoContent as she and co-host and Chief of Staff, Charlene Virlouvet, sits down with Monica Ortega of Women in AI PH. From teaching herself to code as a kid to becoming a powerhouse in tech marketing, Monica shares what it really takes to make AI work for growing businesses.

They dive into the good stuff: How startups can punch above their weight using AI, what happens when companies lean too hard on automation, and why building inclusive tech communities matters. Plus, Monica gets real about avoiding the common pitfalls of AI tools while keeping your brand's unique voice intact.

KEY TOPICS

• Monica's career journey: From coding at 11 to AI-focused marketing
• The role of AI in streamlining and scaling marketing for startups
• Challenges in over-reliance on AI tools and maintaining branding control
• Building inclusive AI-driven communities through Women in AI
• Practical tips on integrating AI into marketing workflows effectively

Monica also shares actionable advice on using AI tools responsibly and the importance of fundamentals—like understanding your ICP and strategy—before implementing AI. Discover how startups can leverage AI to compete with enterprise-level players without losing control over branding and messaging.

RESOURCES & LINKS

• Monica Ortega LinkedIn: Monica Ortega LinkedIn
• Fleire Castro LinkedIn: Fleire Castro LinkedIn
• Event Organizer: DashoContent
• Supported by: The Company Cebu, Third Team Media, DashWork, Dasho AI

Catch the latest insights and strategies from industry experts to stay ahead in the AI-powered marketing landscape. Visit dashocontent.com for more resources and updates!