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In part two of the conversation, Lynette Marrero dives deeper into her work as Liquid Creative Director at Aplós, unpacking the creative and technical process behind building serious non-alcoholic spirits. The discussion focuses on flavor, texture, and mouthfeel, the functional benefits of Aplós products, and how the brand creates distinctive experiences without relying on traditional alcohol stand-ins, including Lynette’s close collaboration with a flavor scientist to materialize her creative vision into the bottle. Lynette also touches on innovation within the portfolio, the importance of quality and creativity in a growing category, and how non-alcoholic spirits are becoming a natural part of modern social and hospitality environments.

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Lynette Marrero is one of the most influential voices in modern cocktail culture. A globally respected bartender, educator, and entrepreneur, she has helped shape some of the most important bar programs in the country while mentoring and inspiring generations of hospitality professionals. She is also the co-founder of Speed Rack, the world’s first all-women bartending competition, which has raised millions of dollars for breast cancer charities while advancing equity and visibility in the industry.

Beyond the bar, Lynette is a sought-after speaker, judge, and thought leader, contributing to conversations around leadership, wellness, and the future of drinking. She currently represents Aplós, a non-alcoholic spirits brand rooted in ritual, balance, and mindful drinking — reflecting her forward-thinking approach to how people engage with beverages today.

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In this engaging conversation, Lynnette Marrero shares her journey from the world of theater to becoming a prominent figure in the beverage industry. She discusses her experiences in various bars, the evolution of cocktail culture, and the creation of Speed Rack, an initiative aimed at empowering women in bartending. The discussion also touches on the rising popularity of non-alcoholic spirits and the importance of mentorship within the industry. Lynnette emphasizes the need for inclusivity and innovation in the future of the beverage landscape.

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Lynette Marrero is one of the most influential voices in modern cocktail culture. A globally respected bartender, educator, and entrepreneur, she has helped shape some of the most important bar programs in the country while mentoring and inspiring generations of hospitality professionals. She is also the co-founder of Speed Rack, the world’s first all-women bartending competition, which has raised millions of dollars for breast cancer charities while advancing equity and visibility in the industry.

Beyond the bar, Lynette is a sought-after speaker, judge, and thought leader, contributing to conversations around leadership, wellness, and the future of drinking. She currently represents Aplós, a non-alcoholic spirits brand rooted in ritual, balance, and mindful drinking — reflecting her forward-thinking approach to how people engage with beverages today.

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In this conversation, Marc-Kwesi Farrell discusses the journey and philosophy behind Ten to One Rum, highlighting the unique blending process that creates their distinctive offerings. He elaborates on the core products, including the white and dark rums, and their appeal to both rum enthusiasts and whiskey drinkers. The discussion also covers the brand's innovative collaborations, international expansion, and future plans for product development, emphasizing the commitment to quality and craftsmanship in rum production.

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Marc Farrell is a proud Trinidadian (And proud CIC old boy), and the
Founder and CEO of Ten To One Rum. Marc’s unique combination of
deep cultural ties to Caribbean culture and intimate knowledge of the
U.S. consumer market, have propelled him to help elevate the
conversation around rum, and bring an inspired, award-winning
product to market.

Prior to launching Ten To One Rum, Marc most recently held a number
of roles at Starbucks as its youngest Vice President, leading the
eCommerce business, U.S. Retail Lobby and Beverage Innovation,
during his tenure. He was recruited to join the executive team after a
serendipitous meeting with Howard Schultz, the company’s Founder
and CEO. This followed earlier professional stints at Fidelity
Equity Partners and Bain & Co. Farrell attended MIT at age 16,
followed by Cambridge University and Harvard Business School.

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Follow Marc and his journey through the vibrant world of craft Rum @marcfarrell12 and @tentoonerum. Check out the full lineup including special editions on their website www.tentoonerum.com/our-rums