Winning IR is brought to you by Irwin.

For more winning ideas, subscribe to Winning IR wherever you get your podcasts.

For more information, visit getirwin.com/winning-ir

In today's complex energy sector, effective communication is crucial for investor relations professionals. In this episode of Winning IR, Mark Fasken speaks with Danielle Collins, Senior Investor Relations Director at Shell, about how to successfully communicate complex technical information to diverse investor audiences. Danielle shares her expertise in adapting communication strategies and building meaningful investor relationships.

Listen to the full episode to learn more about:

• Simplifying technical energy sector concepts for both specialist and generalist investors
• Being an "IR chameleon" - adapting communication styles for different investor types
• Regional differences in investor priorities, particularly between European and North American markets
• Building effective investor relationships through detailed note-taking and meeting preparation
• Strategies for targeting and engaging investors on any budget
• Using memorable "hooks" to make company stories stand out
• The future potential of AI in streamlining IR workflows
• Creating consistent yet adaptable core messaging
• Getting valuable feedback from investors through direct engagement

Winning IR is brought to you by Irwin.

For more winning ideas, subscribe to Winning IR wherever you get your podcasts.

For more information, visit getirwin.com/winning-ir

Video is transforming how companies communicate with investors and stakeholders. In this episode of Winning IR, Mark Fasken sits down with Ken Goff, Head of IR at Vimeo, to explore the evolving role of video content in investor relations. Ken shares his journey from a traditional IR approach to embracing innovative digital communication methods, drawing from his experience at companies like Facebook, eBay, and now Vimeo.

Listen to the full episode to learn more about:

• The shift from conventional IR communication to video-first content
• Practical examples of using video in IR programs, from earnings calls to investor thank-you messages
• Strategies for maintaining consistent messaging across various communication channels
• Tips for IROs looking to adopt new technologies and formats
• Cost-effective solutions for implementing video content
• The future impact of AI on video creation and searchability in IR
• Best practices for starting small and scaling video communications effectively

Winning IR is brought to you by Irwin.

For more winning ideas, subscribe to Winning IR wherever you get your podcasts.

For more information, visit getirwin.com/winning-ir