Ever wondered how to make content go viral? If so, this is the episode for you...

We chat to Ollie McGrath, the Senior Social Media Editor at national radio station LBC. With thousands of engagements per week across Facebook, Instagram and Twitter, LBC lead the way when it comes to reflecting the news agenda on social. We chat about how the LBC team repurpose their radio output online, how to identify that 'killer' content and what the future of social media will look like for radio brands.

With The Brand is back! Our latest episode sees us chat to voiceover artist, impressionist and comedian Darren Altman. You might recognise his voice from Britain's Got Talent, where he reached the semi finals in 2016 (even getting a 'yes' from Simon Cowell in the auditions!).

Darren's incredibly talented at what he does and he's managed to leverage this through social media, creating viral content across Instagram, Twitter and TikTok. His  content on TikTok has had over 1.6 million likes in total, with impressions of Donald Trump, Boris Johnson and Gordon Ramsey reaching thousands of users.

We chat all about creating a personal brand, how to gain followers and how to juggle everything on social when you're a one-man band.

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We caught up with Joe Mason, part of the team leading the BBC's digital coverage of Eurovision in Rotterdam this year. If you're a Eurovision fan, you will LOVE this (it's a proper geek-out with loads of behind the scenes info!). 

If you're not a Eurovision fan, you'll still get loads out of this episode. There's so much in here about promoting live events, working with different audiences and how to use podcasts to boost your brand.

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