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WojCast - What is Digital Empathy?

WojCast - What is Digital Empathy?

Written by: Woj Kwasi
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About this listen

 I'm Woj Kwasi, founder of Kwasi. Join me in conversation with some of the world’s digital elite and leading entrepreneurs to undercover the secrets to their business and online success, including How to overcome adversity to build a thriving business, mastering authenticity and discovering the power of digital empathy.Woj Kwasi Economics Marketing Marketing & Sales
Episodes
  • Wil Reynolds - I Am Whatever You Say I Am - Human To Human (Episode 19)

    Wil Reynolds - I Am Whatever You Say I Am - Human To Human (Episode 19)
    Mar 27 2018
    This is the last episode of WojCast Season 1 and it is time to get into some real company shit. It's the final episode of WojCast for season 1 and what better way to cap things off then with the straight-shooting head of SEER interactive Wil Reynolds. Prepare yourself and the rest of the marketing industry to take a long hard look in the mirror as Wil strips away all niceties to reshape SEO in a bid to protect the needs of his clients and their audiences from the pressures of the algorithm.
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    54 mins
  • Nathalie Nahai - What Makes People Click - Human To Human (Episode 18)

    Nathalie Nahai - What Makes People Click - Human To Human (Episode 18)
    Mar 19 2018
    Why do people do the things they do, buy the things they buy and like the things they like? On Episode 18 our heroes brave the wilds of the human mind with the web psychologist, Nathalie Nahai, to find some answers. In Nathalie's interview, we learn about the role web psychology plays in business, especially on digital platforms, plus we learn about the ways people engage with content and brand identity.
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    25 mins
  • Melanie Spring - Changing The World One Brand At A Time (Human To Human | Episode 17)

    Melanie Spring - Changing The World One Brand At A Time (Human To Human | Episode 17)
    Mar 12 2018
    Being a badass and branding go hand in hand, but doing business and thinking about the humans involved in it on both sides of the deal has a tendency to get lost in the shuffle. On episode 17 brand strategist Melanie Spring joins Woj and Bobby to talk about her cross-country journey to uncover the lesser known stories of businesses across America. Whether big or small, every organisation has to work hard to connect with the people who work for them and the people who buy from them. A company's branding is the essence of that connection and Melanie shows us how she can guide individuals and businesses through the processes of knowing, growing and managing their brand identity.
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    29 mins
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