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Woman of Influence

Woman of Influence

Written by: Julie Solomon
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Woman of Influence (formerly The Influencer Podcast) is a sanctuary for established entrepreneurs, coaches, and creators who are brilliant at what they do—but whose message no longer matches the caliber of their work. Hosted by Julie Solomon—brand strategist, speaker, and best-selling author of Get What You Want—this top-ranked show has aired weekly since 2017, with over 500 episodes and 15 million downloads to date. It’s trusted by high-level women ready to evolve beyond the noise and step into a sharper, more sovereign era of visibility and sales. Each episode offers strategic insight and soul-level resonance to help you: Refine your messaging to attract premium buyers effortlessly Reclaim your visibility with clarity and authority Build sustainable leadership that converts—without performative urgency If your brand is polished but your message feels diluted... If your content connects but doesn’t consistently convert... If you’re scaling, but it still feels manual... You're in the right place. This is where leaders come to realign their presence, elevate their positioning, and scale their legacy—without losing themselves in the process. Subscribe now to join the next era of magnetic, masterful leadership. For ad inquiries, please reach out to: Network+WOI@yapmedia.com© EmpowerYou, Inc. Economics Marketing Marketing & Sales
Episodes
  • Real Coaching Session: The Exact Messaging Shifts That Lead to More Sales

    Real Coaching Session: The Exact Messaging Shifts That Lead to More Sales
    Jul 15 2026
    In this episode, I'm pulling back the curtain on a real coaching session from inside The Growth Collective, where I work with brilliant women every month on refining the exact messaging shifts that lead to more sales. You'll get a front-row seat as I coach three powerhouse business owners through their current content and messaging challenges—from an email marketing consultant who just had three years-long lurkers turn into paying clients, to a Pilates studio owner navigating the move from in-person to online membership, to a high-level intimacy coach who works with CEOs and YPO leaders but feels like a "well-kept secret" online. We dig into the difference between visibility and conversion, why content is the car and messaging is the gas, and how the "so, but" transitions inside my Momentum Messaging Framework can transform a flat post into one that moves people toward a buying decision. We talk about giving yourself permission to go all in on one platform that actually feels aligned (instead of being everywhere), how to extract content from the work you're already doing with clients, and why the issue is almost never the platform—it's the messaging. If you've ever wondered what it actually looks like to be coached on your content in real time, this episode is your seat at the table. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:00 Welcome and Mission 00:53 Client Rebrand Journey 02:46 Algorithm and SEO Shifts 04:36 Refining Content to Convert 06:45 Lurkers Become Leads 08:16 Momentum Messaging Framework 09:57 Carrie Membership Challenge 11:32 From Reach to Sales Messaging 14:36 Defining the 45+ Audience 16:28 Content Audit Offer 17:06 Michelle Content Struggles 18:22 High Level Intimacy Retreat 20:33 Authority Messaging Shift 24:44 Pick One Core Channel 26:04 Podcast First Strategy 28:04 Content Match Your Depth 30:13 Repurpose Workshops Calls 32:51 Platform Choice Reflection 34:42 Wrap Up And Outro QUOTABLES: “  As you are thinking long-term with your nurture and even like your email strategy, this is really where the magic's going to happen. Because when content and nurture actually work together, that's when sales become natural instead of feeling forced on either end.” - Julie Solomon “  What is giving you/them the clarity on how to communicate your expertise? Like how do you want to create to communicate your expertise? What are the phrases, the words, the nuances that you wanna be known for? Because that's what you have to lead with in content.” - Julie Solomon RESOURCES: [UNSCRIPTED RETREAT 2027] Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee APPLY HERE [THE REVENUE ACCELERATOR] Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram!MUST HAVES THIS MONTH: [EVERYTHING YOU NEED TO SCALE]From managing your store to running marketing campaigns, this platform offers everything you need to grow your business. Check it out here.
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    37 mins
  • How to Make Your Content Sell: Turning Inspiration Into Conversions

    How to Make Your Content Sell: Turning Inspiration Into Conversions
    Jul 8 2026
    In this episode, I'm sharing a powerful conversation I had with Samantha Daily, host of the Make Shift Happen podcast and a brilliant voice for women building intentional online businesses. We get into the hard truth that so many online entrepreneurs are facing right now: showing up, posting, pouring effort into your content, and still not converting. Why? Because your messaging and positioning, not your content or your visibility, is what sells. I walk Samantha and her audience through my Momentum Messaging Framework, the exact strategy that helped me scale to over a million dollars in less than a year. We unpack why constantly reinventing your content strategy might be doing more harm than good, the difference between pleasure content and power content (and why most women only create the first), how to know if your messaging is actually working, and why posting less might be the move that finally gets your ideal client to pay attention and buy. I also share the leadership maturity required to scale, the compounded growth that took me from $250K to $1.3M in nine months, and the question I ask every new client: if I dropped 100 paying clients into your world today, could you actually hold them? If you've ever felt like you're screaming into the social media void or exhausted from over-delivering without the sales to match, this episode is your breath of fresh air. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:00 Welcome and Mission 00:50 Series Setup and Guest Intro 02:35 Meet Samantha and Julie 03:16 Julie’s Pivot to Coaching 07:49 Adapting in a Crowded Market 11:57 Specialize for Authority 14:35 Messaging vs Content 18:40 Momentum Messaging Audit 25:11 Power vs Pleasure Content 27:41 Stories Sell the Feed Grows 29:36 Posting with Intention 30:00 Pleasure vs Power Content 30:48 Curated Story Sets 31:52 Sell First Content Strategy 34:27 Post Less Grow More 35:09 Quality Calls Premium Buyers 38:05 Repurpose Your Best Stuff 42:01 Compounded Growth Scaling 43:35 Paid Ads and Volume 45:57 Systems Funnels Automation 51:04 Leadership Maturity CEO Shift 52:58 Can You Hold Success 56:55 Closing and Next Steps QUOTABLES: “    Nobody needs more watered down content. Nobody needs more watered down how to do things. Like, we're good on that. What we need more of is people really deciding that they wanna be the absolute best at what it is that they do, really own that genius wholeheartedly, and make the absolute best offer that they can for their premium clients.” - Julie Solomon “    I think that's one thing that you have to be able to do as an entrepreneur of any kind is continue to adapt and innovate.” - Samantha Daily GUEST RESOURCES: You can listen to Samantha’s Podcast Make Shift Happen Listen to Samantha’s Episode of Woman of Influence RESOURCES: [UNSCRIPTED RETREAT 2027] Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee APPLY HERE [THE REVENUE ACCELERATOR] Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [BOOST YOUR CUSTOMER EXPERIENCE]This platform makes it easier for your customers to checkout with the purple “Shop Pay” button, helping you reduce cart abandonment. Start here.
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    59 mins
  • How to Attract Premium Clients by Speaking to Identity Instead of Pain Points

    How to Attract Premium Clients by Speaking to Identity Instead of Pain Points
    Jul 1 2026
    In this episode, I'm dropping into something tangible, and hopefully a little disruptive, about how you are showing up, messaging, and the energy behind the words you're using to call in your ideal client. If you've ever felt like you're saying all the right things, posting with intention, showing up with consistency, and your best clients are watching but not buying, this episode is for you. Your message isn't wrong, your client isn't broken, and you are not invisible. This isn't a visibility problem, it's a resonance problem. I'm walking you through the three things elevated buyers in 2026 are actually responding to: identity buying triggers, resonance-first messaging, and identity mirroring instead of result hyping. I share my own story of when my engagement felt flat and the people in my comments weren't the same people on my checkout page, and the exact shift that changed everything. We break down the difference between pain point marketing, result-driven marketing, and identity-based marketing—plus a side-by-side messaging example that will instantly show you why your dream clients aren't moving yet, and exactly how to refine your words so they do. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:00 Welcome and Mission 00:49 Why Clients Watch Not Buy 02:17 More Resonance Not Volume 03:35 Three Elevated Buyer Triggers 04:22 My Flat Engagement Season 06:22 Pain Results Identity Marketing 07:47 Messaging Side by Side 09:10 Identity Buying Trigger Explained 10:19 Revenue Accelerator Approach 12:03 Training Invite and Live Audits 13:22 Subscribe and Stay Connected QUOTABLES: “   Pain point Marketing works. I get it. I learned it in college, in my marketing classes. It does work, but it takes so much flipping longer to work. Why? Because pain point marketing attracts people who need convincing.” - Julie Solomon “  You do not need more volume. This is not a lead problem because if I dropped a thousand more leads on your lap with you having the same challenge that you currently have, it's just gonna create more problems. So it's not more volume. You need more resonance.” - Julie Solomon RESOURCES: [UNSCRIPTED RETREAT 2027] Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee APPLY HERE [THE REVENUE ACCELERATOR] Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram!MUST HAVES THIS MONTH: [SIMPLIFY YOUR BUSINESS WITH THIS PLATFORM]Everything you need to run a successful online business—from customer management to sales tracking—is all in one place. Learn more here.
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    14 mins
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