Today, we’re breaking the rules and discussing when it’s necessary to challenge conventional marketing wisdom. Paige, with her knack for thinking outside the box, is the perfect person to guide us through this exciting topic.

With her expertise as a marketing and messaging strategist, she empowers businesses that genuinely care about their customers to sell without resorting to sleazy tactics or bro marketing. Paige’s mission is clear: she aims to eliminate ickiness from the marketing world one client at a time.

Join us for an engaging conversation filled with insights, unconventional wisdom, and a dash of rule-breaking.

Connect with Paige: https://paigeworthy.com/

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In this episode, Matt sits down with Jon Morrison, a seasoned entrepreneur who shares his journey from being a generalist marketer to finding success in a niche market. Discover the advantages of having a clear niche, the benefits of simplicity and scalability.

Connect with Jon:

https://getclear.ca/

https://segmentology.ca/

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We're joined by Nathan Riches, a former StoryBrand guide with a deep understanding of StoryBrand and its impact on businesses. Nathan shares his insights on how applying StoryBrand can transform businesses, both for better and worse.

In this captivating conversation, we explore worst-case scenarios and the lessons they teach us. Matt, our host, engages Nathan in a thought-provoking discussion about the importance of business transformation when implementing StoryBrand messaging. They touch on various aspects, including the need for a shift in service delivery, the distinction between being the hero and the guide, and the potential impact on business models and personnel.

Connect with Nathan: https://www.linkedin.com/in/nathanriches/

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