In this conversation, Jason Cochran speaks with Tanya and Tony Thorson about the evolving landscape of marketing psychology, particularly in the context of B2B and B2C interactions. They discuss their book, 'Get Off Your Mask', which emphasizes the importance of personalization, authenticity, and the human connection in marketing. The Thorsons introduce their POISE framework, which focuses on personalization, omnichannel strategies, and emotional intelligence. They also share real-world examples of effective marketing strategies and predict future trends in the industry.

Additional Resources:

Connect with Tanya on LinkedIn: https://www.linkedin.com/in/tanyathorson/ Connect with Tony on LinkedIn: https://www.linkedin.com/in/tony-thorson-96878b10/

Join the PFN Community!

Watch the Working Forward Podcast on YouTube!

Connect with Jason on LinkedIn: https://www.linkedin.com/in/jason-d-cochran/

Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/company/peopleforward-network/posts/?feedView=all

Learn more about PeopleForward Network: https://peopleforwardnetwork.com/

Key Takeaways:

• Marketing is evolving with the integration of AI.
• The human connection is paramount in B2B and B2C.
• Personalization goes beyond just addressing the consumer by name.
• Authenticity in marketing builds trust and loyalty.
• Curiosity drives effective marketing strategies.

Episode Description:

What if wellness wasn't just a perk, but a leadership necessity?

In this Working Forward Conversations episode, Nikki Lewallen Gregory and Jason Cochran flip the script on workplace wellness, diving deep into why wellness is a non-negotiable requirement for modern leadership. From morning meditations and mid-day workouts to setting boundaries and asking for help, they share personal rituals and team-wide practices that fuel sustained capacity and impact. Get a behind-the-scenes of how People Forward Network lives out people-first values, with wellness baked into every level: micro (individual), mezzo (team), and macro (world-changing mission).

Whether you're burned out or building a better culture, this convo offers a fresh, energizing perspective on leading well by living well.

Additional Resources:

Join the PFN Community!

Connect with Nikki on LinkedIn

Connect with Jason on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Key Takeaways:

• Define wellness clearly for yourself and your organization.
• Micro habits shape sustained leadership and personal energy.
• Team rituals protect energy and promote shared accountability.
• Modeling self-care encourages psychological safety and trust.
• Wellness supports impact beyond profit.

Episode Description:

How do we move from "just a job" to truly purposeful work in the middle of massive AI-driven disruption?

Nikki and Jason tackle this question and unpack sobering data on disengagement, talk candidly about seasons of life and changing priorities, and introduce two practical tools that help people assess where they are and what needs to change: the Life Wheel and the Purpose Gap Matrix.

Through real stories from their own team and a generational lens on AI's impact, they challenge both leaders and individuals to own their 50%, design work that fits who they are today, and stop waiting for employers to define their future. If you're dreading Mondays, feeling underutilized, or unsure how AI will affect your role, this conversation is a clear, compassionate call to get back in the driver's seat.

Additional Resources:

Join the PFN Community!

Connect with Nikki on LinkedIn

Connect with Jason on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Key takeaways

• Most employees lack purpose; leaders and individuals must change that.
• Life Wheel clarifies priorities across changing life seasons and roles.
• Purpose Gap Matrix reveals misalignment between strengths, rewards, and work.
• AI disruption demands proactive learning, experimentation, and career ownership.
• Organizations should design flexible cultures that support purposeful work.