Today we sit down with Nebraska rancher John Maddux of Maddux Cattle Company to talk about business decisions that often matter most — and are sometimes the hardest to make. John shares how a disciplined financial mindset has shaped their operation over generations, including how they evaluate cows as assets, balance emotion with economics, and make long-term decisions designed to keep the ranch viable. We also dig into replacement strategy, heifer development, and how managing appreciation and depreciation in the cow herd plays into overall profitability. It’s a thoughtful conversation on ranch management, financial focus, and what it takes to build an operation that lasts. Plus we'll talk about their upcoming "Maternalizer" Mature Bred Cow Herd Dispersal Sale.

Then, a visit with Ted Perry (Purina) about how we need to evaluate our mineral program throughout the year.

Are we leaving money on the table with our breeding decisions? This week Wyoming rancher Jared Boardman (Wishbone Simmental) joins us for a business-minded conversation on cattle genetics and breeding decisions in today’s market. We step back and take a hard look at how many commercial producers select genetics based on the small percentage of replacement heifers they keep each year, while the majority of the calf crop is sold. Jared explains why that approach can leave money on the table and how thinking in terms of output, inputs, and profit can reshape breeding strategies. We also discuss terminal versus maternal focus, the technologies available in the industry that provide producers with more options, and how disciplined decision-making can help align genetics with how cattle operations actually make money.

Also, a conversation with Dan Leo (Apex Cattle) on Heterosis and their upcoming Production Sale.

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We kick off 2026 with a forward-looking conversation on where the cattle industry is headed and how ranchers can position themselves for the year ahead. My guest is Jared Wareham, (website: Horizon Venture Management) a beef industry, ag-tech consultant and Southern Colorado rancher. We discuss cattle markets, herd rebuilding, cost of capital, and what may be holding expansion back — without simply rehashing the same talking points. Instead, we focus on the factors influencing real-world decisions at the ranch level and how we, as producers, can think about managing risk, operations, and long-term profitability as we plan for 2026.

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