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Building a specialty clinic inside a larger practice can completely change the way you grow, market, and position your business. In this episode, I share exactly how I built PCIT Experts as a niche specialty within Thriving Child Center and what I learned through every stage of practice development. If you are starting a practice or refining the one you already have, this behind-the-scenes breakdown will help you decide whether a niche specialty is the right next move.

Many psychologists think adding a specialty clinic means giving up generalist work or limiting who they can help. My experience has been the opposite. Creating PCIT Experts as a niche specialty allowed us to increase referrals, strengthen our private pay positioning, and expand across PSYPACT states. It became one of the strongest parts of our practice development, even though I was not originally planning on starting a practice with a specialty track at all.

Here is what I cover:

• How a niche specialty like PCIT can strengthen a generalist clinic instead of narrowing it
• What to expect when starting a practice with two brands under one umbrella
• The pros and cons of building a specialty clinic when it comes to referrals, marketing, and operations
• The biggest practice development lessons I learned while launching PCIT Experts
• Why adding a niche specialty can accelerate growth and create clarity in your systems

If you have been wondering whether a specialty clinic makes sense in your business, this episode will help you understand the strategy behind it, especially if you are starting a practice, expanding your services, or looking for your next phase of practice development. A niche specialty can be a powerful foundation for growth when used intentionally.

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If you're interested in working with me, please reach out to my direct email at hello@worthitpractice.com or schedule a 20-minute free consultation.

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My practices:

Thriving Child Center

PCIT Experts

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As we head into the end of the year, I notice the same pattern shows up again and again for me and for so many practice owners I work with. The big ideas are easy. The creative strategy is fun. But the boring tasks are what quietly pile up and drain your energy through task avoidance. In this episode, I’m sharing exactly how I use ChatGPT for productivity as a form of AI for organization to get those tasks done without spiraling or procrastinating.

I walk you through how I’ve started using ChatGPT for productivity like an executive assistant when my executive functioning is depleted. Instead of holding all the details in my head or avoiding the boring tasks altogether, I use AI for organization to externalize the overwhelm, break things down, and move forward even when I do not feel motivated. This approach has been especially helpful during end of year planning, when task avoidance can quietly steal more time than the tasks themselves.

In this episode, I cover:

1. Why task avoidance shows up so strongly around small, detailed, boring tasks
2. How I use ChatGPT for productivity to organize my thoughts when my brain feels scattered
3. A simple way to use AI for organization to turn avoidance into a clear, doable plan
4. Why the real-time drain is often task avoidance, not the boring tasks themselves
5. How ChatGPT for productivity helps me protect my creative energy by handling the mental clutter

If you are a practice owner who feels capable and visionary but still gets stuck avoiding the boring tasks that come with running a business, this episode is for you. Using AI for organization does not replace your judgment or leadership. It simply gives your brain a place to put things when task avoidance takes over. For me, ChatGPT for productivity has become a practical, ethical tool that helps me do the parts of the job I do not love so I can get back to the parts that make the business feel worth it.

LET’S CONNECT:

Join the Worth It newsletter!

Website

Watch on Youtube

If you're interested in working with me, please reach out to my direct email at hello@worthitpractice.com or schedule a 20-minute free consultation.

Listen to The Educated Parent Podcast

My practices:

Thriving Child Center

PCIT Experts

Watch this episode on YouTube!

This episode is about why the Worth It Practice Podcast exists at all. I am pulling back the curtain on why this podcast is considered radical, why it challenges social taboos, and why talking openly about business as a psychologist still feels uncomfortable and risky. As someone who has spent my entire life being a psychologist, I want to name the rules we are taught to follow and explain why I am choosing to break them.

As a psychologist entrepreneur, I live at the intersection of clinical training, leadership, and business ownership. That position challenges deeply held beliefs about being a psychologist, especially beliefs around money, ambition, profit, and visibility. In this episode, I talk honestly about the social taboos that exist in psychology, the pressure to stay small or quiet, and the internal work it takes to claim the identity of psychologist entrepreneur without apology.

This podcast is also about breaking social norms. It is about naming the fact that psychologists are rarely encouraged to think like entrepreneurs, and women are rarely encouraged to say they are good at business. By speaking openly about my work, my practice, and my success, I am intentionally breaking social norms that have shaped how psychologists are expected to behave. These social taboos do not disappear unless someone is willing to challenge them out loud.

In this episode, I talk about:

• What is considered acceptable when being a psychologist, and whydoes business often fall outside those boundaries
• How becoming a psychologist entrepreneur requires breaking social norms we were trained to follow
• The specific social taboos psychologists face around money, growth, and ambition
• Why claiming confidence and expertise feels radical when being a psychologist, especially as a woman
• How watching other psychologist entrepreneur leaders gave me permission to question the rules
• Why breaking social norms publicly creates space for others to imagine different possibilities

I created this podcast because I want you to see what is possible. If you are questioning whether you are allowed to want more, whether you are allowed to enjoy business, or whether you can still be ethical and grounded while being a psychologist entrepreneur, this episode is for you. Challenging social taboos and breaking social norms is not about rebellion for its own sake. It is about building a life and practice that are actually worth it.

LET’S CONNECT:

Join the Worth It newsletter!

Website

Watch on Youtube

If you're interested in working with me, please reach out to my direct email at hello@worthitpractice.com or schedule a 20-minute free consultation.

Listen to The Educated Parent Podcast

My practices:

Thriving Child Center

PCIT Experts