This week, Worth Your Salt host Jennifer Orechwa is getting into the things smart med spas know about smart money management with Shannon Simmons—founder of Fit For Profit, Certified Profit First Professional, and author of The Fiscal Fitness Playbook—to talk about the financial reality many wellness business owners quietly carry: a business that looks successful on the outside but still feels stressful, unpredictable, and underpaying behind the scenes. Shannon breaks down why this happens so often in gyms, studios, coaching practices, and wellness clinics, and she shares the mindset shift that has to come before any strategy will actually stick. If you’ve ever felt anxiety around cash flow, avoided looking at your numbers, or wondered why the money never seems to match the effort, this conversation will help you feel seen—and give you a clear way forward.

You’ll also learn Shannon’s practical approach to building a “fiscally fit” business: spotting the hidden leaks that quietly drain profit, protecting margins with simple cash-management systems, and using small, intentional adjustments to create real financial breathing room. Most importantly, Shannon shows listeners how to build a business that funds the owner’s ideal lifestyle instead of consuming it—without spreadsheets, overwhelm, or working harder. By the end of the episode, you’ll walk away with actionable next steps you can implement right away, plus a clear invitation to connect with Shannon for deeper support if you’re ready to put a real plan in place.

• Why so many wellness businesses struggle financially—even when they’re busy—and how to shift your relationship with money so you can lead with confidence
• The most common “hidden money leaks” in med spas, gyms, studios, and wellness practices, and how to start fixing them without harming the client experience
• How small, strategic changes to pricing, expenses, and cash flow can dramatically improve profitability
• Simple systems that help you get paid first, reduce financial stress, and prevent burnout
• Practical first steps you can take right now to build a wellness business that truly supports your lifestyle.

• Resources:

  • Book your Clarity Call with Shannon here
  • Get your own copy of the Fiscal Fitness Playbook here
  • Email Shannon here
  • Visit the Fit For Profit website here

Welcome to Season Four of Worth Your Salt! In this episode, Jennifer Orechwa guides med spa owners and wellness practitioners through a grounded, practical way to plan their marketing for 2026—without getting pulled into fear, hype, or overwhelm. Reflecting on the uncertainty and heaviness of 2025, Jennifer reframes the moment as an opportunity to regain clarity, reconnect with purpose, and make confident decisions rooted in strategy rather than reaction. She addresses the growing noise in the wellness marketing space, encouraging listeners to slow down, be discerning about who they listen to, and focus on building a business for the right reasons—service, impact, and long-term sustainability.

Throughout the episode, Jennifer walks listeners through a clear, step-by-step approach to building a marketing system that works together: setting realistic goals, reverse-engineering lead and revenue targets, removing friction from the customer journey, and using automation and measurement to scale with confidence. She emphasizes the importance of authenticity, community, and real human connection—both online and in person—highlighting live events and local engagement as powerful, often-overlooked growth drivers. The episode closes with an energizing reminder that the wellness industry is more needed than ever, and that 2026 is a moment to lead with intention, show up fully, and build a marketing plan that supports both business growth and personal fulfillment.

• A clear framework for building a 2026 marketing plan that starts with goals, not tactics, so every decision connects directly to revenue and growth.
• A practical way to reverse-engineer their lead targets, marketing budget, and priorities—removing guesswork and replacing it with clarity and confidence.
• A deeper understanding of what actually drives results in today’s wellness market, including how to reduce friction, improve conversion, and use automation wisely.
• A focused set of next steps to simplify their marketing, cut through industry noise, and build a sustainable system that supports long-term growth without burnout.

In this episode of Worth Your Salt, Jennifer sits down with John Sanders, founder of RevKey and one of the leading Google Ads strategists for therapists. John pulls back the curtain on why so many private practices waste money on digital marketing—and what a truly ethical, effective Google Ads strategy looks like in the mental health world. With his signature no-BS style, John explains why clicks don’t equal clients, how to protect your practice in a HIPAA-sensitive advertising environment, and what therapists should really be looking for when evaluating their marketing efforts.

After laying the foundation for what makes Google Ads work (and why most campaigns fail), John walks listeners through practical, approachable steps they can take to improve their own advertising—even if they’re managing it solo. From tightening up targeting to building a website that actually converts, John shows how therapists can stop guessing, start measuring what matters, and confidently put their marketing dollars to work. It’s an honest, empowering conversation for any practitioner ready to grow their practice without wasting time, money, or energy.

• Why therapists often waste money on Google Ads—and how to avoid the most common traps.
• How to spot red flags in your current marketing strategy or agency relationship.
• Simple, actionable steps you can take today to improve your Google Ads performance.
• The ethical, data-driven approach that helps therapists attract real clients, not just clicks.

• Resources:

  • Connect with John on LinkedIn
  • Visit RevKey’s website