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Yieldmo's Mike Yavonditte on Building a Transparent Future for Programmatic
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Yieldmo's Mike Yavonditte on Building a Transparent Future for Programmatic
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On this episode of Inside the Stack, AdExchanger's Lynne d Johnson sits down with Yieldmo founder and CEO Mike Yavonditte to talk about why programmatic isn't broken—it just needs new plumbing. From radical transparency to the comeback of contextual targeting, Yavonditte outlines why creative still matters, how buyers can regain control, and what it takes to move beyond the "race to the bottom." His three words for the future of programmatic? Contextual. Safe. Performant.
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