You Didn't Invent That. Now What? cover art

You Didn't Invent That. Now What?

You Didn't Invent That. Now What?

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You're not going to find an original idea. It doesn't exist. And the time you're spending protecting the ideas you already have? Mostly wasted.

In this episode, I dig into why originality is the wrong obsession — and why aggressively guarding your intellectual property often does more damage than sharing it ever would. Gary Vaynerchuk said nothing is original; Austin Kleon wrote the book on why that's actually liberating. I'll add the part most people skip: an idea nobody hears is not an asset. It's a liability.

Includes a story about signing an IP contract so restrictive I had to rename everything I learned just to use my own knowledge.

Direct. Opinionated. No corporate language.

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