The Architecture of Addiction. Season 2, Episode 4.

You think it's a discipline problem. It's not.

It's an architecture problem.

The chocolate in your cupboard. The phone on your nightstand. The caffeine you "need" before training. The Instagram scroll that destroys your sleep. None of this is accidental.

Every supermarket layout, every app notification, every product placement - it's all been engineered by people who understand your nervous system better than you do.

IKEA makes you walk the entire store before offering food. McDonald's makes every location look like home. Supermarkets put sweets at children's eye level. Social media uses variable reward schedules to keep you hooked.

This isn't conspiracy. It's behavioral science. And it's costing you your performance.

You're not weak. You're not undisciplined. You're trying to perform inside an extraction machine designed to keep you tired, distracted, dependent, and depleted.

In this episode, Abraham breaks down:

→ Why willpower will always lose to environmental design
→ How billion-dollar industries engineer your depletion — then sell you the solution
→ The caffeine-sugar-social media loop keeping you in perpetual deficit
→ Why "just have discipline" is exactly what the system wants you to believe
→ How to audit your environment like it's trying to kill you (because it is)
→ The one shift that makes discipline irrelevant

This isn't about living like a monk. It's about understanding what you're actually up against - and redesigning your environment so the default supports your performance, not your extraction.

You can't out-discipline an engineered environment. But you can become aware of it. And then you can build your own.

Unbroken Triathlon Club - Recovery-Led Performance
www.unbrokenclub.com | @unbrokentriathlonclub