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Your Marketing Department

Your Marketing Department

Written by: Vicky Wu Marketing
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 Entrepreneurs: this is what your Chief Marketing Officer would tell you ... if you had one! We share the experience gained over 30 years of marketing for Fortune 500 companies and multi-billion-dollar organization PLUS working with nonprofits and startups with limited or no budget. I bring the real, no-BS marketing strategies from the corporate guys with deep pockets and big budgets and provide insights for SMBs who don't usually have access to that level of expertise.All rights reserved Economics
Episodes
  • What SEO Looks Like When You're Managing 50,000 Products

    What SEO Looks Like When You're Managing 50,000 Products
    Feb 3 2026
    You might think SEO for ecommerce is “set it and forget it,” but managing 50,000 product pages forces you to think differently — and more strategically. In this episode, we unpack what real, high‑impact SEO looks like at scale: why you don’t start with your best sellers, how to batch improvements so Google notices real changes, and how to make every product description actually work for customers and search engines. This isn’t about hacks or shortcuts — it’s about writing with humans first and using data to move the needle in a big catalog. If you’ve ever heard vague SEO advice and wondered how it applies to your complex store, this episode gives you practical, measurable ways to get more visibility, traffic, and ultimately sales. Read the full article for more information https://unscrewedmarketing.com/what-seo-looks-like-when-youre-managing-50000-products/ #EcommerceSEO #SEOatScale #ContentThatConverts #ProductPageOptimization #SearchVisibility 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: https://unscrewedmarketing.com/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.
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    15 mins
  • Viral Storytelling Strategy: Why It Works, and When it Starts to Smell Like BS

    Viral Storytelling Strategy: Why It Works, and When it Starts to Smell Like BS
    Jan 27 2026
    What makes some social posts stop the scroll and actually sell — and why do others just feel slimy? This episode breaks down Tedooo’s viral storytelling strategy to show you what it gets right (emotional resonance that builds real connection) and what it gets wrong (manufactured vulnerability that turns people off). You’ll walk away with a clear, practical framework (H-U-M-A-N) for writing your own brand stories that feel authentic, invite trust, and drive sales without pressure. If you’ve been frustrated by content that tries to force emotion or push products, you’ll learn exactly how to do storytelling the right way — one that deepens audience loyalty and boosts engagement. Read the full article for more information https://unscrewedmarketing.com/teedoos-viral-storytelling-strategy-why-it-works-and-when-it-starts-to-smell-like-bs/ #StorytellingThatSells #ContentStrategy #AuthenticMarketing #BrandTrust #HumanFramework 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: https://unscrewedmarketing.com/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.
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    13 mins
  • Why You Need a Solid Marketing Strategy NOW Before the Economy Slows LATER

    Why You Need a Solid Marketing Strategy NOW Before the Economy Slows LATER
    Nov 26 2025
    If your team is busy keeping the wheels turning but you don’t yet have a clear roadmap for marketing — this episode puts the spotlight on why you can’t afford to wait. We unpack how a strong marketing strategy planted now makes all the difference when the economy shifts and leads get harder to win. You’ll walk away with actionable, high‑impact moves that keep you from competing on price and scrambling when budgets shrink. Keywords: marketing strategy, economic slowdown, client acquisition, automation, small business growth Hashtags: #MarketingStrategy #SmallBusinessGrowth #EconomicPreparedness #LeadGeneration #BusinessResilience Read the full article for more information: https://unscrewedmarketing.com/why-you-need-a-solid-marketing-strategy-now-before-the-economy-slows-later/ 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it’s like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: https://unscrewedmarketing.com/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.
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    14 mins
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