If you’re a nonfiction author—especially a coach, consultant, speaker, or thought leader—there’s a moment you eventually reach in the publishing process:

How much of selling my book is really on me… and how much depends on the publishing path I choose?

In this episode of Your Path to Book Publishing, we unpack a mindset that shows up consistently across self-publishing, hybrid publishing, and traditional publishing—and why understanding this early can change how you approach book marketing, momentum, and long-term visibility.

Rather than focusing on tactics or launch hacks, this conversation reframes what ownership actually looks like for authors—and why being invested in your book’s success isn’t a burden, but an advantage.

In this episode, you’ll explore:

• Why publishing infrastructure supports momentum—but doesn’t create it
• How book sales tend to work across different publishing paths
• The role authors play in early traction and long-term visibility
• Why effective book marketing is about intention, not volume
• How to integrate your book naturally into the work you’re already doing

This episode is especially helpful if you’ve ever felt unsure about where your responsibility begins—or if you’ve been waiting for the “system” to take over after publication.

🎧 Listen in to reset your expectations, clarify your role, and approach book marketing with more confidence and alignment.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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If you’re a nonfiction author — especially a coach, consultant, speaker, or thought leader — you’ve probably wrestled with the question:

"Should you focus on building your author brand first, or writing the book first?"

In this episode of Your Path to Book Publishing, we slow this question down and look at what actually keeps capable authors stuck — and why the answer isn’t as simple as choosing one over the other.

You’ll learn why waiting for clarity often creates more friction than progress, how author voice and positioning are shaped through action, and why the most successful nonfiction authors allow their book and brand to develop together over time.

This episode reframes the question entirely and offers a practical way to move forward without feeling overwhelmed, scattered, or stuck in planning mode.

In this episode, you’ll discover:

• Why “brand vs. book” is often the wrong question to ask
• What truly prevents authors from getting started
• How author voice and positioning are developed through use, not theory
• Why focusing on one platform early can accelerate clarity
• A simple way to build momentum in both your book and your brand at the same time

If you’ve been waiting to feel ready before starting your book or building your platform, this episode will help you rethink what readiness actually looks like.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabk

Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

As 2025 comes to a close, this episode of Your Path to Book Publishing is a reflection on what has been learned after working with more than 30 nonfiction authors this year across writing, publishing, launching, and book marketing.

If you’re a nonfiction author, coach, consultant, or thought leader navigating how to publish a book — and how to do it with intention — this episode will help you reset, refocus, and think more strategically about your path forward.

In this episode, I reflect on:

• What successful authors tend to get right early in the process
• Where many authors get stuck — and why
• How the book publishing and book marketing landscape is shifting
• What opportunities are opening up for authors heading into 2026
• Why clarity matters more than ever at every stage of publishing

This episode isn’t about tactics or step-by-step strategies. It’s about perspective — and making sure you’re building the right book, the right platform, and the right publishing path for your goals.

🎙 Your Path to Book Publishing returns January 12, 2026.

Enjoy the holidays, and see you in the new year.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabk

Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook