What's the difference between a website that looks great and one that actually brings in business?

In this episode, Alloy founder Rick Mayo sits down with Jimmy Weeks, CEO of Internet Strategy Labs, to dig into what separates high-performing websites from digital dead ends. Jimmy has built nearly 700 websites over 25 years and built one of the first franchise analytics dashboards in the industry. He knows what works and more importantly, why.

They cover how to design for different buyer personas, why time-on-site has dropped from three minutes to under one, how the back end of your site can quietly kill your marketing results, and why building for function before beauty is almost always the right call.

If you run a franchise location or are evaluating the performance of your brand's web presence, this one is worth your time.

🎧 Listen in to learn what your website might be costing you and how to fix it.

Key Takeways:

00:00 In 2012 You Had 3 Minutes. Now You Have 60 Seconds.

05:28 How He Measured Every Lead from Click to Grand Opening

08:12 What a PE Firm Found Wrong with Alloy's Website

11:02 Why Your Website Is Quietly Killing Your Leads

12:00 Stop Talking to Everyone. Design for Personas

15:38 Your Google Business Profile Is a Goldmine You're Ignoring

17:46 How to Use Facebook Forms to Pre-Qualify the Right Members

22:22 Pretty vs. Functional: What 690 Websites Taught Us

24:26 Why You Only Have 60 Seconds to Make Your Website Work

27:54 The Attention Span Crisis and What It Means for Your Marketing

31:00 Build It to Work First. Make It Pretty Second.

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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To learn more about the Alloy Personal Training Franchise Opportunity, visit 👉 http://bit.ly/alloy_franchise