No one ever buys something the first time they see it… said Rhys. Wethersoons taught him alot from the kitchen to the table.

Learn How How a former Wetherspoons kitchen worker built a freeze-dried sweet brand that sold 40,000 products on Temu in just two months — without spending a penny on ads.

This week on The Ostrich Report we sat down with Rhys Sandford of Exploded Sweets and, honestly, it was a masterclass in modern marketplace selling.

Rhys told us:

“No one ever buys something the first time they see it. You’ve got to constantly have these implants into people’s brains… where we currently use at Exploded Sweets, this cross-platform approach of being in people’s faces. People’s attention spans at the minute – they’ll scroll through 100 TikTok videos within ten minutes… having that cross-platform advertisement helps build those imprints into people quite early on.”

💥 Key numbers that stopped us in our tracks:
– 40,000 units sold on Temu within the first 2 months.
– 500 units sold in the first 3 days of launch.
– One customer placed 48 separate orders in 6 months.
– New product ideas turned around in days, not months.
– Feedback loops as fast as 3–5 days from purchase to implementation.

💡 What we learned from Rhys:
– Marketplaces aren’t just sales channels; they’re real-time R&D labs.
– Cross-platform discoverability isn’t copy/paste — you need unique twists for each platform.
– A culture of listening + iteration beats a big ad budget.
– Early adoption is a test lab, not a gamble. Rhys used Temu to refine products and discover new demographics (older generations as well as parents/kids).
– Speed is the new moat: feedback Monday, change Thursday, higher-quality product by Friday.

🍭 Why this matters:
Most CPG brands are still fighting algorithms, paying to get seen, and waiting weeks for insights. Rhys built a feedback loop so tight it turns sweets into data points and customers into collaborators.

Hendrik called it “utopia” during the recording. I called it a “unicorn” moment. If you sell on marketplaces (or want to), this is your wake-up call.

🎧 Listen to the full episode of The Ostrich Report here: [insert link]
Tagging my co-hosts [@HendrikLaubscher] and [@VinnyOBrien] and giving a nod to our community partners at Evolve Commerce Club for helping us surface stories like this.

For prospective sellers, visit Temu's seller portal at https://seller.temu.com/