Passion isn’t enough—nonprofits need clarity to connect with donors and grow their mission.

In this full episode of Being HUMN, Rob and Curt share how nonprofits can use the StoryBrand framework to craft brand scripts that resonate with both their mission audience and donors.

They explore:

• Why nonprofits struggle to communicate clearly
• How to avoid “we need money” messaging that pushes donors away
• The role of mission, donor, and public brand scripts
• How empathy and clarity build lasting donor trust
• Practical ways to align teams, boards, and communications

👉 Learn more about building clarity and traction at gowithhumn.com

Nonprofit leaders often struggle with fundraising and messaging—but the solution may be in clarifying your story.

In this episode of Being HUMN, co-hosts Curt and Rob break down how nonprofits can apply the StoryBrand framework to both their mission and donor audiences. They share practical tips to avoid common mistakes, build stronger connections, and grow both support and impact.

They cover:

• Why nonprofits need mission and donor brand scripts
• How to avoid making donors feel like ATMs
• The balance between passion and clarity in messaging
• How to engage donors authentically and build community

👉 Don’t miss the full episode release on October 14! Subscribe now so you can catch the entire conversation when it drops.

👉 For more resources, visit gowithhumn.com

Clarity builds trust—and trust builds business.

In this full episode of Being HUMN, Rob and Curt talk with Josh Barker, CEO of City Innovations and Founder of Traction Labs, about why early traction starts with empathy and messaging clarity.

They explore:

• The StoryBrand process and why most companies skip empathy
• How to create “laser-focused” messaging that connects
• Why no brand survives first contact with customers
• The Product Validation Funnel and finding traction quickly
• Why narrowing your message feels hard but pays off

👉 Learn more about building clarity and traction at gowithhumn.com