brand bridge LIVE: The Greenhushing Report
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brand bridge LIVE: The Greenhushing Report
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About this listen
93% of industrial companies in the UK believe they have made real progress towards net-zero goals. But, two-thirds are afraid of greenwashing accusations and one-third actively keep quiet. This is the greenhushing effect. Adam Concar & Rhiannon Lowe review the research and provide advice for how brands should respond to break the cycle of greenhushing, improve confidence and power progress.
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