In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson speaks with Peter Wilken, known as the father of brand DNA. They discuss Peter's 4Ds brand-centered management approach, the evolution of marketing from traditional to digital, the intersection of personal and corporate branding, and the future of brand management in the e-commerce space. Peter emphasizes the importance of understanding brand DNA and how it can guide businesses in creating meaningful connections with their audiences.

• Peter Wilken is known as the father of brand DNA.
• The 4Ds brand-centered management approach includes discovery, definition, direction, and delivery.
• The principles of branding have remained consistent despite changes in marketing mediums.
• Personal branding and corporate branding share similar principles.
• E-commerce brands face the risk of relying on convenient, low-cost solutions.
• The Lighthouse Brand Strategy Academy aims to provide actionable insights for brand management.
• AI and technology can enhance brand strategy but should not replace human creativity.
• Understanding your brand's core beliefs is essential for differentiation.
• The future of branding will increasingly rely on emotional connections with consumers.
• Effective branding requires a balance between personal influence and corporate identity.

For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/@ecommercemarketingpodcast

Twitter: https://x.com/emarketpodcast

Facebook: https://www.facebook.com/ecommercemarktingpodcast

Instagram: https://www.instagram.com/emarketingpodcast/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson chats with Jesse Kay, founder and CEO of Vyber Media, about the proven strategies behind building, scaling, and monetizing an email and SMS list to over 200,000 subscribers. Jesse shares how he launched his first podcast at 16, built his agency from the ground up, and now helps 8- and 9-figure brands achieve profitable digital growth. The conversation dives deep into common mistakes brands make with list-building, how to implement self-liquidating funnels, and a real-world case study where a welcome series alone drove over $400K in revenue.

• Jesse Kay started his entrepreneurial journey by launching a podcast at 16 and now runs a successful performance marketing agency.
• Email and SMS remain highly profitable channels—especially when properly integrated.
• Many brands, even large ones, fail at basic setup steps like correct form integrations and automation triggers.
• Using a multi-step popup form can significantly increase opt-ins.
• Segmenting your list by engagement and product interest dramatically improves deliverability and conversions.
• Automations like welcome series, cart abandonment, and post-purchase flows can drive 40%+ of email revenue.
• Brands can build a 200K+ list cost-effectively without relying heavily on paid ads.
• Consistent email sends—especially to your most engaged subscribers—are critical for staying top-of-mind.
• SMS should be used in sync with email to create a cohesive customer experience.
• Jesse's case study: Grew a sporting goods brand's list to 146K subscribers and $400K+ in welcome flow revenue using Facebook lead ads and smart automations.
• For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/@ecommercemarketingpodcast

Twitter: https://x.com/emarketpodcast

Facebook: https://www.facebook.com/ecommercemarktingpodcast

Instagram: https://www.instagram.com/emarketingpodcast/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

In this episode of the E-commerce Marketing Podcast, host Arlen Robinson speaks with Behdad Jamshidi, founder of C Jam Marketing, about the critical aspects of hiring marketing agencies. Behdad shares his journey from engineering to marketing matchmaking, emphasizing the importance of understanding agency backgrounds, identifying red flags, and assessing one's own marketing needs. The conversation also delves into the impact of AI on marketing strategies and the evolving role of agencies in a rapidly changing landscape.

• Behdad Jamshidi has vetted over 1,000 marketing agencies.
• Understanding the founder's background is crucial when hiring an agency.
• Agencies with less than five years of experience may be risky.
• Agency size can impact service quality and attention to clients.
• Rapid growth in agencies can lead to service issues.
• A strong marketing strategy is essential for businesses before hiring agencies.
• Authenticity in marketing is becoming increasingly important.
• AI can elevate basic marketing efforts but requires expertise for advanced use.
• Certain marketing tasks may be replaced by AI, but human oversight remains essential.
• Marketing agencies will continue to evolve in response to technological changes.

For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/@ecommercemarketingpodcast

Twitter: https://x.com/emarketpodcast

Facebook: https://www.facebook.com/ecommercemarktingpodcast

Instagram: https://www.instagram.com/emarketingpodcast/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.