James Gurd is The Digital Juggler, and host of the Inside Commerce Podcast. He has over 20 years’ experience helping B2C and B2B brands deliver eCommerce growth, primarily through tech stack optimisation. From agency and tech selection through to team training and project leadership.

In this WWYD episode, James dives deep into what it really takes to replatform successfully in 2026 — from building the right business case and aligning your leadership team, to navigating Shopify decisions, managing friction, and avoiding expensive mistakes.

If a replatform is on your horizon, this episode is packed with practical advice you won’t want to miss.

Hit PLAY to hear:

• Why replatforming without a business case is a costly mistake 💸
• The real question you must ask before choosing Shopify
• How to map your data flows (and avoid tech stack chaos) 🔄
• The hidden costs most teams miss in their TCO spreadsheet
• How to get C-suite buy-in without triggering internal friction 👀
• The 15–20% rule that could save your launch timeline ⏳

Key timestamps to dive straight in:

[06:09] Platform Limitations Driving Transition

[07:56] Shopify's Market Strength Explained

[12:40] "Replatforming: Goals, ROI, Consensus"

[15:37] "Understanding Data Flows in Replatforming"

[17:42] AI Strategy vs Tactical Adoption

[22:11] "Effective Team Roles and Accountability"

[23:21] Listen to James’ Top Tips!

Full episode notes here: https://ecmp.info/584

A quick update from Chloe on what’s happening for episode 300 on our sister show Keep Optimising, AND how you can be involved.

Get involved >> https://keepopt.com/300

Amy Knight is the Founder at Must Have Ideas, a UK based eCommerce brands that sells problem solving household products. Must Have Ideas is a bootstrapped business, started with just £3,000 in 2018 that are now on track for £80million in 2026 via their custom in-house website.

In this episode, Amy shares how obsessive cash-flow control, customer-first thinking, and owning their tech stack helped Must Have Ideas scale at speed without outside funding. It’s a candid, practical conversation packed with lessons for eCommerce founders looking to grow sustainably, stay in control, and stand out in a crowded market.

Hit PLAY to hear:

• 🚀 How Must Have Ideas scaled from £3k to £80m without outside funding
• 💸 The cash-flow discipline that made bootstrapping possible at scale
• 🧠 Why building an in-house tech stack unlocked faster growth and better decisions
• ❤️ How customer experience became a key acquisition and retention lever
• 📦 The real reason they keep fulfilment, marketing, and CX in house
• 🌍 What finally made Amy decide it was time to expand beyond the UK

Key timestamps to dive straight in:

[05:53] Building Trust Drives Customer Loyalty

[08:19] "Customized Software for eCommerce"

[12:40] Bootstrapping Success: Key Lessons

[13:30] "Focused Cash Flow Management"

[17:33] "Struggles with Space and Facilities"

[20:10] Listen to Amy’s Top Tips!

Full episode notes here: https://ecmp.info/583