Explore the intersection of turntablism, indigenous culture, and electronic music with Juno-winning artist Shub. From his early days as a DMC Canada champion to pioneering the powwow step genre with A Tribe Called Red, Shub discusses the technical evolution of his craft and the importance of representation. We dive into his prolific production process, the realities of streaming royalties, and his latest collaborative project, Heritage, which continues to redefine the boundaries of modern Canadian music.

ep42 Shub has timing
released April 30, 2026
1:23:24

Key Topics:

• His older brother's influence and getting his first turntables
• The DMC DJ battle circuit - how it works, the politics, and representing Canada at the world finals in England (6th place out of 32)
• Discovering the Electric Powwow scene in Ottawa and how "Powwow Step" was born
• Joining A Tribe Called Red, winning a Juno, and touring internationally
• The importance of management for indigenous artists and controlling your own narrative
• Going solo and sustaining a career through royalties, licensing, and live shows
• AI in music - useful tool or threat?
• War Club and the Heritage album series — 40 songs, split into two parts to maximize reach
• His son following in his footsteps as a DJ

https://www.djshub.ca/
https://www.instagram.com/djshub/
https://www.youtube.com/channel/UC6GnlFX64_y-D7A4I8XVQRA

hosts: Glen Erickson, Alexi Erickson
AFE website: https://www.almostfamousenough.com
AFE instagram: https://www.instagram.com/almostfamousenough
AFE Spotify playlist: https://open.spotify.com/playlist/1o1PRD2X0i3Otmpn8vi2zP?si=1ece497360564480

Almost Famous Enough is a series of conversations centered around the music industry, pulling back the veil on what it really means to “make it”. Our podcast features guests who know the grind, who have lived the dream, or at the very least, chased the dream. Through these conversational biographies, truth and vulnerability provide more than a topical roadmap or compile some career advice; they can appeal to the dreamer in us all, with stories that can teach us, inspire us, and even reconcile us, and make us feel like we made a new friend along the way.

Chapters

00:00:00 Introduction

00:03:26 Buffalo Roots and Early Influences

00:06:44 From Turntables to Battle Champion

00:15:45 Inside DMC Battles and World Finals

00:23:32 Electric Powwow and A Tribe Called Red

00:33:20 Powwowstep Breakthrough

00:34:32 Management And Narrative

00:41:07 Touring Abroad Perspectives

00:44:10 Culture In The Music

00:48:01 Making A Living Solo

00:54:45 Heritage Collabs Rollout

01:04:20 Album Plug and Farewell

01:05:06 Post-Fame with Alexi