Showing results for "A True" in Entrepreneurship

Entrepreneurship isn’t for the faint of heart. Melissa Bernstein, cofounder of the wildly successful toy company Melissa & Doug and cofounder of the wellness company Lifelines, knows this firsthand. Connecting deeply with your soul and crafting a clear vision is central to launching a successful business. In The Heart of Entrepreneurship, Bernstein offers a guide for the creative and visionary process of bringing a business, product, or service to life.

Set against the colorful backdrop of the California wine industry, True to Our Roots is the story of how Paul Dolan led his California company, Fetzer Vineyards, to become a model for sustainable businesses everywhere. His respect for the environment, responsibility to his community, avoidance of chemicals, and a humanistic approach to his employees will provide inspiration and guidance for executives and managers attempting to build or sustain a modern and healthy organization, while creating value.

Today's most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story - one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companie - from small start-ups to global conglomerates - organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).

Every single one of us has a calling. For most it’s the thing you have to force yourself not to do. When you try to ignore it, you can’t stop thinking about. It is the thing that both terrifies you and brings you the most joy. Already living yours? Great! How do you make the most of it? The Calling will provide listeners with a road map, via 3 fundamental shifts, on how to stay true, get paid and do good.

In The Perfect 10, Dave Liniger, cofounder of RE/MAX, the company that revolutionized real estate for agents and home buyers everywhere, shares fifty-plus years of business insights to help guide future generations of entrepreneurs as they pursue their professional dreams. Beyond being a real estate magnate, Liniger is a major philanthropist, a serial investor in new ventures, a franchising expert, an educator, a former NASCAR team owner and driver, and the proprietor of one of the world’s most successful Arabian horse breeding operations.

What if you were only known for the worst thing you've ever done? Not only does the US have the highest rate of incarceration in the world, it also makes certain that the stigma of a felony conviction follows people who have already served their time. After she came to understand both the frustrations and untapped potential of the incarcerated, Catherine Hoke founded Defy Ventures, a revolutionary organization devoted to transforming the lives of people both inside and outside prison walls. A Second Chance is the story of how Defy came to be.

It only took five years for two brothers-in-law to create a billion-dollar, award-winning, take-no-prisoners cannabis company called HEXO. How did they do it? That’s the story. From early roadblocks and devastating personal and financial setbacks to explosive growth and some of the biggest cannabis deals in global history, Billion Dollar Start-Up not only recounts the HEXO story but the history of Canada’s momentous road to legalization.

Today's entrepreneurs don't look like those of the past. They are increasingly Black, Brown, female, and older than you might expect them to be. But they're not getting the support they need to succeed in rebuilding America, because our business culture has become so consumed with celebrating size above all else. In this book, the distinguished authors explore the indelible value of small business in America and the future of sustainable business.

The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.