Showing results for "A-D" in Marketing & Sales

Sales doesn’t end with a great presentation. It ends when the customer says yes. In Close That Sale, legendary sales authority Brian Tracy teams up with next-generation strategist Michael Tracy to deliver the most practical, field-tested guide to closing sales in today’s competitive marketplace.

Stuck in a "win-win versus win-lose" mind-set, most negotiators focus on the face-to-face process at the table. David Lax and James Sebenius urge bargainers to look beyond tactics at the table. Persuasive tactics are only the "first dimension" of the authors' path-breaking approach, developed from their decades of doing deals and analyzing great dealmakers.

Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesn't, with scores of tips, hints, insider information, and secrets of success, but it's also a reliable, valuable, and insightful resource for established business owners who want to help their businesses to grow and succeed.

Learn social media marketing in plain English, step by step. Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business.

From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

In Go-to-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise.

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

Celebrated branding agency founder and influencer Dain Walker delivers an expert roadmap to harnessing your authority, credibility, and skills in your field to create consistent money-making opportunities. In the book, you’ll learn how to get paid for being a known name in your industry through your businesses, products, and services.

Et si le vrai risque de l'IA n'était pas technologique, mais Humain ?Humain d'abord est un podcast sur la transformation stratégique et digitale. À chaque épisode, des experts, entrepreneurs et acteurs du terrain répondent à une question centrale : comment intégrer l'intelligence artificielle dans son organisation sans perdre son jugement, sa responsabilité et son humanité ?Des talks concrets, sans jargon inutile, pensés pour les indépendants, commerçants et dirigeants de PME qui veulent prendre de l'avance sans se perdre en route.Avec la participation régulière de Nicolas ...

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and...

Bienvenue sur “Convaincre, mode d’emploi”, le podcast qui décrypte les mécanismes de psychologie cognitive pour comprendre comment un discours touche, marque, et convainc sa cible. Ce podcast a été conçu par Henri de Berny, co-fondateur de l’agence Prezman, spécialiste en stratégie et design de présentation, car nous sommes persuadés que trop de beaux projets échouent parce qu’ils sont mal présentés. Alors comment, dans un monde professionnel où les présentations sont légions, et le plus souvent soporifiques, comment des gens comme nous, marketeurs, commerciaux, ...

El podcast donde los líderes de marketing, tecnología y eventos comparten lo que nadie te cuenta, conducido por Mario Moreira (@mariomoreiramx) y publicado todos los martes. Dbrief es producido por DM Event Lovers, una productora de eventos y marketing experimental que crea experiencias memorables para tu empresa o marca, conoce más en https://www.dmproducciones.mx/.

LG Net – Journal de bord d’un corsaire | Nettoyage professionnel est le podcast dédié aux dirigeants, responsables de site et services généraux qui veulent comprendre les véritables enjeux du nettoyage en entreprise. En épisodes courts et concrets, Lucas Giffard partage son expérience terrain : entretien de bureaux, gestion de sites industriels, audits, maîtrise des risques et choix d’un prestataire fiable. La propreté devient un véritable avantage concurrentiel. LG Net. Corsaires de la propreté.

As Chairman of the Napoleon Hill Institute and former CEO of Leigh Steinberg Sports & Entertainment (the inspiration for Jerry Maguire), where his first major task was to bring home negotiations for returning the NFL’s Rams to Los Angeles from St. Louis, David Meltzer followed his boss’s instructions: “Don’t negotiate to the last penny. Always be fair. Don’t do business with d--ks.” Since then, David’s taken this advice on as his mantra, not just for negotiating high-stakes deals but for navigating life.

John McDougall of the legal marketing agency McDougall Interactive discusses optimizing your law firm website for search engines and AI search, and other ways in which AI is transforming marketing, social media, podcasts, video, and more.

Years ago, developing and sustaining a book of business was not as big a problem for accountants, attorneys, financial planners, and other professionals as it is today. Clients were more loyal to the firms they worked with, and unlikely to shop your services, compare rates, or jump ship. Times have changed! And if you don't change along with them...well, you're not going to enjoy yourself or have as much control over your career as you deserve. Believe it or not, you can enjoy the process of expanding your client base. 

LA méthode pour devenir un vendeur performant, depuis la prospection jusqu'à l'acte de vente, en passant par la prise de contact et les négociations. Comment font les meilleurs vendeurs pour vendre plus que les autres ? Quelles techniques appliquent-ils réellement en situation de vente ? Qui sont-ils ?Michaël Aguilar s'appuie sur l'expérience et la pratique mises en œuvre par des vendeurs confirmés et reconnus pour être les meilleurs de France.

This show explores innovation, from the frontline—where the real work of understanding human problems, dismantling complexity, and building solutions that hold up in the real world. A place where human unmet needs and problem solvers live. Solutions can come in several forms, from products to services to experiences. Our conversations are reflective, practical, and human. There are no “right answers,” just honest exploration.

Reelzz Talk ist der Podcast, in dem Unternehmer ihre echten Erfahrungen mit und ohne Social Media teilen. Wir sprechen darüber, wie sich Sichtbarkeit, Kundenanfragen und Wachstum durch Content verändern und welche Strategien in der Praxis wirklich funktionieren. Du bekommst branchenspezifische Einblicke, ehrliche Learnings und konkrete Tipps für mehr Reichweite, Vertrauen und planbare Ergebnisse. Hier mehr zu uns: https://reelzz.de/

In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: How do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers listeners one metric that trumps the hundreds entangling brand value, feelings.